FOLK HERO™ partners with lingerie label INTIMISSIMI to launch global brand campaign celebrating ‘The Art of Italian Lingerie’ featuring iconic Heidi Klum and Leni Klum

FOLK HERO — part of [INVNT GROUP] The Global BrandStory Project™ — developed INTIMISSIMI’s BrandStory, and wrote, creative directed, and executed the campaign

New York, NY, Oct. 21, 2022 (GLOBE NEWSWIRE) — INTIMISSIMI, the Italian brand partnered with brand strategy firm, FOLK HERO, to develop and reimagine their Brand Story . Ultimately leading to the launch of INTIMISSIMI’s new global platform, The Art of Italian Lingerie.

The inaugural campaign, features supermodel, producer, and businesswoman Heidi Klum, alongside daughter Lena Klum, and is launching globally. The Art of Italian Lingerie tells the story of Italy’s great attention to beauty, touch, and color and how those things elevate lingerie beyond form and function and into the realm of art.

Once a brand is really clear on the story they are trying to tell, once they have found something truly compelling to say it becomes so empowering creatively,” said Rob Klingensmith, CEO of FOLK HERO. “We just had a lot of fun with this.”

FOLK HERO developed the brand and launch strategy, writing, producing, and creative directing the campaign, which was directed by award-winning creative director, Thomas Hayo.

“What an absolute pleasure to capture the bond, love, and joyful spirit of Heidi and Leni Klum for INTIMISSMI and crafted around The Art of Italian Lingerie,” said Thomas Hayo.

“The Art of Italian Lingerie is not only INTIMISSMI’s brand platform, but a testament to our leading innovation that drives luxury and confidence for our consumers and the global community. We are honored to partner with some of the greatest strategic and creative minds to share our spirited message of joy, “ said, Marcello Veronesi, General Manager of Calzedonia Group.

The company also recently announced that Jennifer Lopez (J.Lo), will be the next brand and campaign ambassador.

ABOUT INTIMISSIMI

Launched in 1996, and part of the Calzedonia Group, Intimissimi was created to convey sophistication and romance, rapping into unmistakable Italian style to satisfy the desires and needs of all women seeking comfort, performance and quality, without sacrificing glamour. For more information visit: www.intimissimi.com

ABOUT FOLK HERO

Folk Hero, established by award-winning brand strategist Rob Klingensmith and part of [INVNT GROUP] The Global BrandStory Project™ specializes in bringing story strategies to the executive level, creating master brand narratives that act as brands’ operating and organizing principles. The firm helps its clients develop unusually compelling brand narratives, architecture, identity and tone-of-voice, all underpinned by a robust research methodology and deep understanding of contemporary consumer behaviors. For more information visit: www.folkhero.com

ABOUT [INVNT GROUP]

[INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT was established in 2020, as an evolution of the founding global live brand storytelling agency INVNT in 2008, with a vision to provide consistent, meaningful, well-articulated BrandStory across all platforms. With offices in New York, Sydney, London, Singapore, Dubai, San Francisco, Stockholm, Detroit, and Washington D.C.; headed by President and CEO, Scott Cullather, [INVNT GROUP] represents a growing portfolio of complementary disciplines designed to help forward-thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit: www.invntgroup.com

Attachment

Jhonathan Mendez de Leon [INVNT GROUP] jmendezdeleon@invnt.com

GlobeNewswire Distribution ID 8670137

 

Hisense lance le compte à rebours de la Coupe du Monde de la FIFA 2022 au Qatar avec une chance pour vous de gagner parmi plus d’un million de rands de cadeaux

CAPE TOWN, Afrique du Sud22 octobre 2022/PRNewswire/ — Hisense, l’une des premières marques mondiales d’appareils électroménagers et d’électronique grand public, a lancé une série d’activités gagnantes en ligne et en magasin dans le cadre de sa campagne en Afrique du Sud, « The Perfect Match », pour célébrer son parrainage international de la Coupe du Monde de la FIFA 2022 avec ses produits innovants.

Hisense sera active dans certains réseaux de vente au détail avec d’incroyables offres DEALS FIFA et offrira aux consommateurs une chance de gagner leur part de lots exceptionnels.

Comment gagner

En magasin

À l’achat de tout produit Hisense éligible chez l’un des détaillants participants à partir du mois d’octobre jusqu’au mois de décembre 2022.

Prix à gagner

Exclusivité Makro

  • TV Laser L5
  • TV U7H
  • Réfrigérateur H780
  • 15 x 10 000 bons d’achat Mrewards

Exclusivité jeu

  • TV Laser L5
  • TV U7H
  • Réfrigérateur H780
  • 15 x 10 000 bons d’achat jeu

Tous les autres magasins de détail participants

  • 2x TV Laser L5
  • 2x TV U7H
  • 2x Réfrigérateur H780
  • 10x R10 000 sous la forme d’une Mastercard

Acheter en ligne

Hisense a lancé une campagne de e-commerce en octobre pour offrir aux clients qui achètent en ligne une chance de gagner des prix fantastiques pour regarder la Coupe du monde avec style.

Les prix

Hisense a organisé un cadeau à gagner sur le thème « Perfect Match » pour vous permettre de suivre la coupe du monde dans une ambiance luxueuse, chez vous, avec 20 amis, avec tous les services de restauration, les boissons et votre propre serveur à disposition.

C’est la deuxième année que Hisense est un sponsor officiel de la Coupe du monde de la FIFA. « Nous sommes heureux d’avoir l’occasion de présenter nos réalisations technologiques innovantes. Notre objectif est d’offrir à tous les fans de football des matchs parfaits et une expérience visuelle exceptionnelle lors de cet évènement sportif mondial », a déclaré Patrick, directeur marketing de Hisense South Africa. « Chez Hisense, nous cherchons toujours à offrir plus de valeur à nos clients, et nous sommes ravis d’annoncer cette fantastique gamme de promotions, qui garantit que nos clients obtiennent encore plus en achetant une large gamme de produits Hisense », a-t-il ajouté.

Pour de plus amples informations, veuillez consulter le site www.hisense.co.za .

Photo – https://mma.prnewswire.com/media/1925043/FIFA_Website_1920x800_1.jpg

Ashie Moore sends goodwill message to NDC aspirants

Accra, Oct 21, GNA – Mr. Emmanuel Nii Ashie Moore, former Member of Parliament for Adenta Constituency, aspiring to be elected the Greater Accra Regional Chairman of the opposition National Democratic Congress (NDC) has wished contestants at constituency executives’ elections well.

The elections are scheduled for Saturday, October 22, 2022, and Nii Moore, in a statement, extended goodwill to all aspirants.

“As the National Democratic Congress (NDC) prepares to elect constituency Executives on Saturday, 22nd October 2022, I wish to extend my good will to all aspirants vying for the various positions, “the aspirant said.

Nii Ashie Moore reminded contestants that the “election of Constituency Executives forms a key component in our quest to capture power in 2024 elections and to rescue Ghanaians from the grips of the failed New Patriotic Party (NPP) administration.”

Describing the elections as “important exercises,” Nii Ashie Moore prayed that they would be conducted without rancour or disturbance across the 275 constituencies.

He recalled that the NDC a few weeks earlier had successfully selected Branch Executives and in like manner was his conviction that the Constituency Executives’ Elections would not depart from this established norm.

“I therefore wish all aspirants the best of luck for the forthcoming elections, “he said.

Nii Ashie Moore entreated aspirants to remember that he has their best interest at heart

“I look forward to working with you as your Greater Accra Regional Chairman as I trust that you will vote for me when the Regional Executives’ Elections are held in a few weeks’ time,” he said.

He added: “I say may the divine peace of God reign during and after these important elections to ignite the principles of probity, accountability and social justice and to restore confidence in our great party, the NDC to ensure a smooth take off for election 2024.”

 

Source: Ghana News Agency

NPP has not failed Ashanti Region — Kwakwa

Kumasi, Oct. 21, GNA – Mr. Dennis Kwakwa, Ashanti Regional Communications Director of the New Patriotic Party (NPP), has said the party is doing its best to promote development and progress of Ghanaians in all sectors.

He said the Nana Addo Dankwa Akufo-Addo led-government had undertaken several development projects, particularly in the Ashanti region, the second most populous region in Ghana, to enhance the socio-economic lives and the living standards of the people.

Addressing a press conference in Kumasi, Mr Kwakwa said Ashanti region was receiving its fair share of the national cake and the people should therefore shun any negative propaganda that sought to paint the NPP as being a failure in the region.

“The NPP has not failed Ashanti region, we have done a lot in education, health infrastructure…you name them,” the Communications Director said.

“Ashanti Region is still solid, it is still the strong hold of the NPP,” he said.

He said that was why President Akufo-Addo in his just ended tour quoted that “I know my responsibilities, and I’m aware Ashantis voted me into power to bring development programmes and projects and I will definitely deliver on my promises”.

Touching on specific projects Ashanti had benefitted under the NPP administration, Mr. Kwakwa said a total of 3,744 classroom blocks were built in the first term of President Akufo-Addo.

Other schools have had dormitory blocks and dining halls and pick-up vehicles provided for them.

He mentioned some of the beneficiary schools, such as the Kumasi Senior High Technical School (KSHTS), J.A. Kuffuor SHS, Kumasi Academy SHS, Kumasi High SHS, and the Bosomtwe SHS.

On health, he said a total of 26 health facility projects had been initiated by the Government while works on the six others, which were inherited from the previous government were progressing steadily.

“Under this same Government, a Zipline Drone Center at Mpanya near Asante Mampong was built, and the Ashanti region received most of ambulance vehicles for emergency service delivery.

“The Agenda 111 Project, is also in progress at Trede, Boamang, Kodie, Barekese, Asiwa, Kwabenakwa, Nsuta and Kokoben”, he stated.

The Regional Communications Director said other infrastructural development under NPP had been massive, citing the Kumasi International Airport, Kumasi Central Market Expansion project, construction of judges and magistrates’ residence and the recent sod-cutting for the Suame interchange project.

According to him, the NPP government had completed 421 kilometers of roads in Ashanti region in the last five years and had awarded 3,500km to contractors.

Again, a total of 27 factories have been completed under the IDIF, creating jobs for some 27,291 people in the region.

 

 

Source: Ghana News Agency

466 aspirants vying for positions in Bono NDC constituency elections

 

Sunyani, Oct. 21, GNA - A total of 13, 209 delegates are expected to vote to decide the fate of some 466 aspirants in the Bono Regional National Democratic Congress (NDC) Party’s constituency election this weekend.

In all, that region has 12 constituencies.

Mr Richard Blay, the Party’s Bono Regional Director of Elections, told the Ghana News Agency in an interview in Sunyani that Banda was the only constituency among the 12 that had all its aspirants going unopposed and therefore, would settle for acclamation on Saturday.

He said that aside, the Berekum East constituency would hold the election on Sunday, but the rest would have theirs on Saturday.

Giving the constituency breakdown, Mr Blay explained that in Sunyani East Constituency, 43 aspirants were seeking to be elected with 2,295 delegates expected to vote, whereas in Sunyani West, 1,700 delegates would be voting for 40 aspirants.

At the Berekum East constituency, 1,204 delegates would be voting for 47 aspirants, whereas Berekum West has 46 candidates with 561 expected delegates.

The Dormaa West constituency has 39 contenders and 540 delegates, Dormaa East, 36 candidates and 807 delegates and the Dormaa Central, 42 aspirants but 1,247 delegates.

The Jaman North and Jaman South constituencies have 41 and 47 aspirants, with 1,014 and 1,211 expected delegates, respectively.

The Wenchi constituency has 50 aspirants and 1,256 delegates with the Tain constituency having 35 aspirants and 1,372 delegates.

Mr Blay expressed satisfaction with the election process in all the 12 constituencies, saying everything was on course for a successful, free, and fair election, indicating security on the day was well-assured for the safety of everyone.

The 466 candidates are contesting Chairman, Vice- Chairman, Secretary, Deputy Secretary, Organiser, Deputy Organiser, Treasurer, Deputy Treasurer, Communication Officer, and Deputy Communication Officer positions.

The other positions are Women Organiser, Deputy Women Organiser, Youth Organiser, Deputy Youth Organiser, One Youth Representative, Zongo Caucus Coordinator and eight other Executive members.

 

 

Source: Ghana News Agency

 

Unemployed remanded for theft

 

Hohoe (V/R), Oct. 21, GNA – A 34-year-old unemployed man, Kofi Amenyenu, has been remanded into Police custody for stealing by the Hohoe Circuit Court.

Amenyenu pleaded guilty to the Court with an explanation that he had no knowledge that the items found in his possession were stolen so the Court changed his plea to not guilty and adjourned the case to October 26 for disclosures to be exchanged between the prosecution and the accused.

Prosecuting, Inspector Rachel Osei Agyapomaa,  told the Court presided over by Mr Michael Johnson Abbey, that the complainant is a trader whilst the accused person is an unemployed person who lives at the Hohoe lorry station.

She said on October 10, at about 0700 hours the complainant kept her sack of plantain and a basket of banana valued GH₵400 under a shed, where she normally kept her products and left for home.

Inspector Agyapomaa said the complainant returned to the shed the same day and could not trace the items and began to look for them but one Wutsi, a witness in the case came to inform the complainant that her missing goods were stolen by the accused.

She said the complainant and the witness went to the Police station and made a report where they together with the police they proceeded to the place of abode of the accused, but he was not there.

Inspector Agyapomaa said however they found a sack of plantain and a basket of banana were found in his abode.

She said the following day, the Police, with the assistance of the complainant, arrested the convict for investigations.

Inspector Agyapomaa said the convict in his cautioned statement said that the goods were brought to him by the witness, Wutsi  but investigations proved that this claim by the convict was false.

 

 

Source: Ghana News Agency

Hotel manager remanded over stealing

Accra, Oct.21, GNA – An Accra Circuit Court has remanded a hotel manager over an alleged theft.

Daniel Deku, denied conspiring with two others currently at large to break into a vehicle and stealing an Apple Mac Laptop valued GHC5,000.00 as well as cash of GHC20,000.00 and USD5,000.

He will return to the Court on November 7, 2022.

The police are still looking for his accomplices – Michael Quarcoo, alias Ofori Quaye and Kofi Abdul Raman.

Police Chief Inspector Isaac Anquandah told the Court presided over by Mrs Susana Eduful that Dr Benjamin Sarkodie, 56, the complainant, was a medical practitioner and a resident of Ridge in Accra.

Deku, he said, was a hotel manager and a resident of Bortianor with Quaye and Raman.

The prosecution said on October 15, 2022, police intelligence led to the arrest of Deku from his hide out at Weija for his involvement in a stealing case that had occurred at the Palace Mall, Labone branch, and he mentioned Quaye and Raman as his accomplices.

Police investigations revealed that on October 11, 2022, Quaye on seeing the police managed to escape leaving his Honda Accord with registration number GE 9338-13 behind.

A search conducted in the car revealed 20 live 9mm ammunition and two sharp cutlasses.

The prosecution said investigations revealed that on October 11, 2022, the accused person and his accomplices were on a stealing spree and at about 1900 hours, they spotted the complainant’s black Land Cruiser vehicle parked at the Palace Mall Labone branch.

It said Quaye, at large, allegedly caused damaged to the passenger back side window and stole all the items and the money while Deku and Raman kept watch for the smooth operation.

The prosecution said during interrogation, Deku admitted the offence and stated that he got USD2,200.00 and GHC2,000.00 from the complainant’s money but Quaye took the laptop away to sell so they could share the proceed.

 

 

Source: Ghana News Agency

Hohoe Health Directorate educates Afadjato students on Breast Cancer and COVID-19

Gbledi (V/R), Oct. 21, GNA – Madam Judith Geraldo, a Health Promotion Officer, Hohoe Municipal Health Directorate, has said breast cancer has claimed lives of young and old women and therefore needs adequate education on the disease.

She said breast screening was important to ensure that any problem detected could be addressed to avert future consequences.

Speaking at an education programme held for students of Afadjato Senior High Technical School (SHTS) in Hohoe, Madam Geraldo advised female students to visit health facilities or personally examine themselves and report any unusual notice.

Madam Geraldo asked the female students to exhibit healthy lifestyles and personal hygiene such as avoid wearing tight brassieres and frequently change them.

Mr Ameke William, a Health Promotion Officer at the Hohoe Municipal Health Directorate, said there was a need for students to keep safe as the Coronavirus pandemic still lingered on.

He said the Municipality had recorded new cases of the disease hence the need for all to avail for the vaccination and advised that the COVID-19 vaccines were safe and harmless to their health.

He urged those who had already received the vaccines to continue to adhere to the safety protocols like regularly washing and sanitising their hands.

Mr Ameke said although there were side effects of the vaccine, it differed from an individual to the other adding that most effects recorded were a pain in the arm, dizziness and headache adding that the aim of the vaccination would help achieve a herd immunity against the disease and keep citizens safe.

Mr Adjah John Yao Agbeko, Headmaster of the School, on behalf of students and management, expressed gratitude to the Directorate for the education and re-emphasised the need for students to keep personal hygiene.

 

 

Source: Ghana News Agency