Accra: Ghanaian musician Papi Adabraka has revealed how Shatta Wale played a pivotal role in enhancing his music career and social media presence. In a recent interview on 3music, Papi Adabraka shared that many people might have mistakenly believed he was inactive in music, seriously ill, or even deceased due to his previously low visibility in the industry.
According to Ghana Web, Papi Adabraka's situation changed after collaborating with Shatta Wale on a song. Shatta Wale advised him to leverage social media, particularly TikTok, as a promotional tool. The dancehall artist personally reached out to Papi Adabraka, encouraging him to host TikTok live sessions to connect with fans and promote his music.
Papi Adabraka recounted how Shatta Wale's call was a turning point. Shatta Wale not only provided advice but also actively participated in a TikTok live session with him, urging his loyal SM fanbase to support and follow Papi. This endorsement significantly increased Papi's online visibility and popularity.
The musician has since remained active on TikTok Live, sometimes surprising even Shatta Wale with the frequency of his sessions. Papi Adabraka expressed his gratitude to Shatta Wale for the crucial support and guidance at a pivotal moment in his career.