Accra: The National Youth Authority (NYA) has taken its 'Red Means Stop' campaign against drug and substance abuse to the Independence Square in Accra, bringing together thousands of young people and major celebrities for a day of entertainment and advocacy. The event, held on Sunday, August 30, 2026, featured music, dance, comedy, skating and biking shows, a food bazaar, youth exhibitions and other activities aimed at engaging young people while delivering a strong message against drug abuse.
According to Ghana Web, Chief Executive Officer of the National Youth Authority, Osman Abdulai Ayariga, emphasized the importance of ongoing education and interaction with young people in combating substance abuse. Ayariga highlighted that the NYA would continue to leverage platforms that effectively connect with the youth to promote healthy, responsible, and productive lifestyles. He urged young individuals to resist peer pressure and avoid drugs and substances that could harm their health, education, relationships, and future prospects.
Ayariga further explained that the 'Red Means Stop' campaign "is intended to take the anti-drug abuse message directly to young people in a language and format that resonates with them." He encouraged the youth to invest their energy in education, skills development, entrepreneurship, sports, entertainment, and other constructive pursuits rather than activities that could jeopardize their future.
The Deputy Director-General of the Narcotics Control Commission (NACOC) in charge of Enforcement, Control and Elimination, Alexander Twum-Barimah, issued a stern warning to the public against the sale, importation, and exportation of illicit drugs. During his address at the event, he stated that anyone involved in such activities would be subject to the full force of the law.
Musician Medikal, who took the stage during the event, joined the call for the youth to refrain from drug abuse, warning of the severe health and well-being consequences associated with it. Comedian Funny Face echoed this message, urging young people to eschew drug abuse, which he said could ruin their future. Other musicians, including Sefa, also performed to reinforce the anti-drug abuse message.
The gathering saw significant participation from major celebrities who lent their voices and influence to encourage young people to reject drugs and other harmful substances. At the heart of the event was the campaign's straightforward yet impactful message, 'Red Means Stop,' urging young people to pause and reconsider choices that could lead them to drug and substance abuse.
The NYA effectively utilized the entertainment-driven program to showcase how music, celebrity influence, creativity, and youth participation can be combined with public education to tackle a pressing social issue. Participants were motivated to channel their energy and talents into productive sectors such as education, sports, entrepreneurship, skills development, music, the creative arts, and other opportunities available to them.
The event also served as a platform for youth advocates and stakeholders to underline the significance of collective action in addressing substance abuse. The program was graced by the Minister of Youth Development and Empowerment, George Opare Addo, who participated as the special guest of honour.