Patricia Adusei-Poku Urges Business Leaders to Prioritize Data Protection for Sustainable Growth

Accra: Patricia Adusei-Poku, the former Executive Director of the Ghana Data Protection Commission, has called on business leaders to elevate data protection from a mere technical or IT concern to a central organizational responsibility. She emphasized this point during a recent interview with GhanaWeb, underlining the critical importance of understanding data protection's purpose for both businesses and their clients. According to Ghana Web, Adusei-Poku explained that effective data protection management can foster trust with clients by safeguarding personal information, enhancing brand reputation, and reducing operational and legal risks associated with data breaches or non-compliance. She noted that data protection impacts business operations, reputation, and client relationships, urging decision-makers to view it not as a burdensome compliance task but as a strategic element that can positively affect their business. Adusei-Poku urged business leaders to adopt a proactive stance on data protection, seei ng it as a strategic responsibility that could bolster trust, reputation, and long-term business growth. Her comments coincide with the recent launch of a national program by the Data Protection Commission (DPC) in collaboration with the Ghana Association of Privacy Professionals (GAPP). The initiative, unveiled on January 28, 2026, aims to enhance privacy awareness, drive compliance, and build trust in Ghana's burgeoning digital economy. The month-long program, themed 'Your Data, Your Identity: Building Trust in Ghana's Digital Future,' emphasizes the growing connection between personal data and individual identity amidst rapid digitalization. This national effort seeks to promote responsible data use as digital services continue to proliferate across Ghana.