Lusaka: The Special Aide to the Chief of Staff, Benjamin Essuman, has called on Ghana's ambassadors to Southern Africa, particularly those in Zambia, to capitalise on the current trend and intensify the promotion of Ghana's traditional garments. Contributing to the viral debate via his social media platforms, Essuman noted that Ghana has a unique opportunity to penetrate Southern African markets with its distinctive clothing designs.
According to Ghana Web, Essuman urged the ambassadors to use the moment to promote iconic Ghanaian brands such as kente, fugu, and batakari. He emphasized that Ghana stands ready to assist Zambian counterparts in appreciating African prints like fugu, kente cloth, and batakari, which he believes deserve international recognition and acceptance.
Benjamin Essuman provided historical context for the wearing of fugu among Ghana's leaders, highlighting its symbolism during the declaration of independence. He detailed how Kwame Nkrumah and key figures in Ghana's independence movement, as well as former President Jerry John Rawlings, popularized the wearing of fugu both locally and internationally, including at the UN General Assembly.
President John Dramani Mahama has continued this tradition, serving as a model for indigenous Ghanaian attire. Essuman remarked on the cultural differences that were evident during Mahama's recent visit to Lusaka, where his traditional attire stood out against the more Western suit and tie worn by the Zambian President.
Addressing the Zambians, Essuman explained the cultural significance of fugu and noted its prominence in Ghanaian history since independence. He also referenced Mahama's recent attire at the UN General Assembly, where he delivered a speech on Pan-Africanism, emphasizing the need for greater awareness and appreciation of Ghana's rich cultural heritage.