Accra: The National Federation of Masqueraders and Fancy Dress of Ghana (NFMFD) has revealed that digitization is significantly transforming the organization and experience of carnival activities in the country. Mr. Eric Ohene Larbi, Patron of the Federation, emphasized the need for governmental support to fully harness the potential of digital advancements within the carnival and cultural industry.
According to Ghana News Agency, Mr. Larbi highlighted several innovations introduced by digitization, such as virtual carnival events that facilitate online streaming of concerts, parades, and competitions. He suggested the adoption of online ticketing systems for sales, registration, and payments through digital platforms. Furthermore, digital tools provide patrons access to event schedules, maps, and interactive sessions, while Virtual Reality (VR) experiences and enhanced social media engagement could heighten audience involvement.
Additionally, Mr. Larbi pointed out that software exists to design and showcase intricately crafted costumes, boosting creativity and presentation. Mr. Martin Kwaku Bedzra, Vice President of the Federation, underscored the importance of training and mentorship in costume design and music production. He advocated for scholarships, grants, internships, and apprenticeships to empower practitioners within the cultural economy, fostering skill development among youth and creating sustainable employment.
Mr. Andrew Kofi Duodu, Public Relations Officer of the Federation, stressed the significance of Ghana's masquerade and fancy-dress traditions as powerful cultural expressions. He noted that, much like in the Caribbean, such events could generate employment and contribute to national economic growth. The Black Star Carnival, he asserted, could provide skill development and income opportunities for young people, aiding in reducing unemployment.
Mr. Duodu also mentioned the Federation's focus on content creation, aiming to establish masquerade as a year-round cultural product that supports youth employment and skill development. In a related development, the World Carnival Commission (WCC) has appointed Federation members as ambassadors to promote global collaboration and cultural exchange. These ambassadors will act as cultural connectors, fostering collaboration, knowledge exchange, and international engagement while preserving traditions and promoting innovation.
The WCC has engaged with key Ghanaian state institutions, including the Ministry of Tourism and the Ghana Tourism Authority, in supporting the Black Star Carnival's organization. The Federation has invited the WCC to aid in creating a cohesive Ghanaian masquerade brand that honors local identity while aligning with international standards.