Accra: American actor and entrepreneur Boris Kodjoe has highlighted the importance of preserving Ghanaian talent within the country, underscoring Ghana's rising influence on the global stage as a leader in innovation, technology, and cultural advancement in Africa.
According to Ghana Web, Kodjoe, who is of Ghanaian descent, emphasized Ghana's role as a gateway to Africa and one of the continent's most rapidly expanding economies. He urged for intensified efforts to support and retain the country's creative talent. "We have so many great exports here across the creative spectrum. We have to keep working on supporting and empowering our talent so that the talent stays," he expressed, noting the necessity of retaining talent locally while acknowledging the benefits of exporting goods and services.
Kodjoe also elaborated on his company, Full Circle Africa, which he founded in 2019. The company was instrumental in Ghana's Year of Return celebrations, facilitating the arrival of roughly 250 leaders from business, sports, and entertainment sectors to Ghana. This initiative significantly boosted tourism, increasing the number of tourist visas issued from 40,000 to 1.2 million in one year. "The images that the world saw of Ghana in December went viral and people started coming in droves, which made me very happy," Kodjoe said, noting the ongoing growth in tourism.
Full Circle Africa has since introduced a streamlined travel vertical to cater to diaspora Africans seeking cultural experiences, business prospects, or permanent relocation in Ghana. Furthermore, the company has become the official travel partner for the Ghana Black Stars and their supporters as they prepare for the 2026 World Cup in North America.
Kodjoe also spoke on his collaboration with GhanaWeb, praising the platform for amplifying authentic African stories. "GhanaWeb has been telling African stories for a long time and we want to amplify real stories and not support old stereotypical biases and old narratives that Western media has perpetuated over decades," he stated, expressing his desire to contribute to a new narrative for Africa, where the continent rightfully authors its own stories and defines its global identity.