Accra: Bombo Investments, a pan-African trade and investment advisory firm, has officially partnered with the Africa Monologue Challenge (AMC) to advance the continent's intra-African trade agenda by turning advocacy into concrete commercial action under the framework of the African Continental Free Trade Area (AfCFTA) protocols.
According to Ghana News Agency, the partnership merges Bombo Investments' structured trade and investment capabilities with AMC's pan-African creative platform, which spans over 25 countries across the continent and diaspora. AMC Season 3, set to take place in Ghana this September, will serve as the launchpad for this collaboration. The Africa Monologue Challenge, co-founded by MK Casting and the African Chamber of Content Producers (ACCP), has long promoted a vision of uniting Africa's creative economy to tell African stories and promote Brand Africa to the world.
Since its inception, each season of AMC has advocated intra-African trade and tourism as central themes, leveraging storytelling to project a positive narrative of the continent. Central to the AMC experience is the Pan-African House, a month-long residency where 12 finalists from across Africa live, work, and create together, engaging in cultural exchange and interacting with local communities. The organizers emphasize that trust requires knowing one another and spending time together, fostering integration through lived experience.
Mr. Roger Quartey, CEO of Bombo Investments, brings his extensive brand and media consulting experience to the partnership. He stated that Bombo Investments is developing strategies to reduce the structural friction hindering the free flow of goods, services, and capital within the continent. Nana Dwomoh-Doyen Benjamin, President of the African Chamber of Content Producers, expressed enthusiasm for the partnership, highlighting its significance in championing intra-African trade through the creative economy.
AMC organizers emphasized that the initiative is about building trust among young Africans through direct engagement and shared experiences. The 12 creative finalists, representing various African countries and the diaspora, will feature in Pan-African content created by stakeholders, embodying practical Pan-African solutions. Mr. Mawuko Kuadzi, CEO of MK Casting, highlighted the transformative potential of the creative economy when paired with strategic trade partnerships, expressing readiness to work with Bombo Investments and other partners to ensure the success of their objectives.
The partnership comes at a pivotal moment for African trade, as diaspora remittances, foreign direct investment, and intra-African trade have seen significant growth. Yet, structural friction remains a challenge for small and medium enterprises across Africa. Bombo Investments aims to address this gap through its integrated operating divisions, providing a single corridor for capital and commerce.
AMC Season 3 will bring together 12 finalists for a month-long residency at the Pan-African House in Accra, culminating in a Grand Finale at the National Theatre in September 2026. The partnership with Bombo Investments will integrate trade-focused programming into the AMC experience, including educational sessions on intra-African trade and practical pathways for brands to access new markets.