Accra: Ghanaian musician Lord Paper has disclosed that he needs at least $5 million to properly relaunch his music career and compete at the highest level of the global music industry. Speaking in an interview with Nana Romeo on Okay FM on August 13, 2026, Lord Paper stated that the music industry has grown beyond individual countries, making it necessary for artistes who want international recognition to invest heavily in promotion.
According to Ghana Web, the musician emphasized that artistes are no longer competing only within Ghana, as every new release is now competing for attention with music from countries such as Nigeria, the United States, and other major markets. Lord Paper explained that the industry is vast, and a global perspective is essential for success.
He further noted that the amount an artiste needs to invest depends largely on the market they are targeting. An artiste who wants to focus solely on the Ghanaian market may not require as much money, but anyone hoping to compete with internationally recognized artistes such as Nigerian star Rema needs a significantly bigger budget.
The musician believes promotion is one of the most important factors in determining how far a song can travel, regardless of the quality of the music. He shared that effective promotion to the right audience is crucial for a song's success, as good sound alone does not guarantee widespread reach. Reflecting on his own career, Lord Paper admitted that he has not invested enough in promoting his music, which he believes has contributed to the relatively slow pace of his progress.