Accra: Madam Abla Dzifa Gomashie, the Minister of Tourism, Culture and Creative Arts, has urged a national change in mindset to acknowledge creative professionals as vital contributors to development. She highlighted ongoing challenges such as the difficulty in attracting corporate sponsorships and the undervaluation of practitioners, particularly in niche areas like choral and children-focused productions, which are impeding the sector's growth.
According to Ghana News Agency, the Minister's remarks came during a meeting with the Harmonious Chorale, where discussions centered on the group's upcoming international engagements and broader issues affecting Ghana's creative industry. She pointed out systemic difficulties within the sector, emphasizing that many creative professionals face obstacles in securing corporate sponsorships due to a lack of appreciation for the industry's economic and cultural value.
Madam Gomashie highlighted how this situation contributes to inadequate compensation and the marginalization of creatives despite their significant contributions to national identity and global representation. She advocated for a deliberate change in perspective to position the creative arts as an essential component of national development.
The Minister stressed the need for increased investment and institutional support to help practitioners thrive and effectively project Ghana's cultural heritage on the global stage. She praised the Harmonious Chorale for its professionalism and international achievements, stating that the group has consistently maintained high standards in representing Ghana abroad.
However, she underscored the importance of formal and structured engagement with the Ministry and encouraged stakeholders to submit written proposals well in advance of engagements. This, according to Madam Gomashie, would ensure proper coordination within the Ministry's administrative framework and promote continuity beyond individual officeholders.
During the meeting, the Harmonious Chorale, led by Madam Amanda Efua Abrokwah, briefed the Ministry on its activities, achievements, and upcoming participation in the Festival of Orthodox Church Music in Poland. The choir, which the Minister described as a strong Ghanaian brand with nearly two decades of experience, has significantly contributed to promoting choral music both locally and internationally.
Madam Gomashie revealed that the choir had been invited to participate in the festival for the second time, following its impressive performance at the 2019 edition where it was the only African choir featured. The choir is scheduled to travel in June, with a stopover in Amsterdam for additional engagements.
The group is seeking the Ministry's support in facilitating introductions to Ghana's embassies in Poland and the Netherlands, as well as assistance with funding and official documentation to support visa applications. The Harmonious Chorale also highlighted the challenge of limited corporate sponsorship for choral music in Ghana, noting that despite efforts to mobilize funds independently, additional support is needed to fully execute its international engagements.
In response, the Minister offered to provide official letters of recommendation to bolster the group's fundraising efforts and engagement with potential sponsors.