Accra: MobileMoney Fintech Limited is shifting its strategic focus from expanding access to deepening usage across its ecosystem, Madam Sylvia Otuo Acheampong, Chief Products and Services Officer, has said. The MobileMoney Fintech Limited is a subsidiary of MTN Ghana responsible for mobile financial services.
According to Ghana News Agency, the company, launched in 2009, has over 17 million registered subscribers and offers a range of mobile financial services, including payment solutions, remittance, BankTech, InsurTech, and savings and loans, aimed at driving financial inclusion and economic empowerment. Madam Acheampong emphasized that MobileMoney Fintech is working to accelerate financial inclusion and build a stronger digital financial services platform. She made these remarks in a statement issued on the sidelines of MTN Ghana's Media and Stakeholder Forum in Accra and shared with the Ghana News Agency in Sunyani.
The statement, signed by Madam Afua Serwaa Asafo-Adjei, Manager of Communications and Stakeholder Management at MobileMoney Fintech Limited, highlighted the forum's role in bringing together the media, civil society organisations, regulators, and banking partners to discuss the future of digital connectivity and financial services. Madam Acheampong stated, "While the platform has achieved significant scale in registration and access, the next phase will prioritize active usage and customer engagement." She further noted, "We have achieved significant scale, but now the focus is on driving usage-ensuring customers actively engage with services beyond basic transactions."
Madam Acheampong elaborated on MobileMoney Fintech's efforts to deepen financial inclusion by expanding services such as credit, insurance, and advanced payment solutions across the ecosystem. "We want to create more opportunities for customers to keep money within the digital ecosystem and use it seamlessly across services," she stated. A key part of this strategy involves onboarding more merchants and service providers to reduce reliance on cash-out and strengthen end-to-end digital payments.
She acknowledged that while cash-out remains common in some markets, the long-term goal is to make digital payments more useful and attractive for everyday spending. Madam Acheampong also highlighted ongoing efforts to strengthen trust and security within the mobile money ecosystem, particularly in response to fraud risks, stating, "We are deploying AI-driven tools to detect fraud patterns, but education remains critical because much of the risk is driven by social engineering."
She pointed to customer education campaigns such as the 'Shine Your Eye' initiative, which aims to improve digital literacy and help customers protect themselves against fraud and scams. The forum forms part of MTN Ghana's broader stakeholder engagement programme to deepen dialogue with industry partners and outline priorities for the company's digital and financial services growth.