Accra: Today, SellQuic, a Ghana-based e-commerce platform, officially launches its online AI Store Assistant: the first of its kind in Ghana. This innovation addresses a long-standing challenge faced by online vendors in Ghana.
According to Ghana Web, with WhatsApp and Instagram now serving as primary sales channels for many small businesses, keeping up with customer messages has become increasingly difficult, often leading to missed opportunities and lost sales. The AI Store Assistant is designed to respond to every customer inquiry instantly, around the clock, allowing vendors to stay responsive without needing to be constantly on their phones.
"Ghanaian customers like to ask questions before they buy, even when all the information is already available. If vendors don't respond quickly, those customers simply move on. We built this solution to make sure that never happens again," stated Dr. Renata Konadu, CEO and Co-Founder of SellQuic.
The AI Store Assistant integrates directly with a vendor's product catalogue and takes over customer communication automatically, accurately, and in real time. Its features include automatic replies to WhatsApp and Instagram DMs, 24/7 customer interaction on the storefront, and a dedicated business chat link that is shareable anywhere. Additionally, it represents the vendor's brand by speaking in the vendor's voice and tracks every customer and order automatically, ensuring nothing is lost.
The assistant also identifies customers who need a follow-up, preventing repeat sales from slipping through, and knows when to hand over complex conversations to the vendor. Channels covered by the AI Store Assistant include Instagram DMs, WhatsApp DMs, SellQuic Storefront Chat, and the Business Chat Link.
The minds behind SellQuic are Dr. Renata Konadu and Maurice Nyamah. Dr. Konadu, based in the UK, serves as CEO and co-founder. She is also a lecturer at the University of Southampton and has firsthand experience watching Ghanaian vendors lose sales due to slow response times. Maurice Nyamah, the CTO and co-founder, leads platform development and technical operations from Ghana, building integrations that connect vendors across multiple platforms. Together, they have created a solution that Ghana has not seen before.
Ghana's e-commerce space has grown rapidly, with platforms like WhatsApp and Instagram becoming primary marketplaces for small businesses. However, the tools available to vendors have not matched this evolution. SellQuic's AI Store Assistant is a solution specifically designed for the Ghanaian market, ensuring that the vendor's voice is always present, even during off-hours or busy periods.
For Ghana's small business community, this product launch is transformative, redefining what is possible for small business owners.