LB Jewellers owned by international jeweller Lamar Berko aka “No.1 Jeweller”, is becoming a household name among the elite in Africa.
It all started at the age of 19 when Lamar started trading watches. As a result of his good eye for quality, he could discern at this young age, what watch, or jewellery had high value. Lamar’s knowledge and experience have transformed into the international brand LB JEWELLERS.
LB Jewellers is recognised for its innovative designs, state of the art customisation, high-value watches and jewellery maintenance. This has grown his business and social media platforms to a staggering audience of over 150,000 people. It has also established a collection of high-profile clientele in the likes of Floyd Mayweather, African Giant Burna boy, International superstar Wizkid, Professional Footballer Callum Hudson- Odoi (Chelsea), Beenie Man, Sandra Ankobiah, Andy Cole amongst many others.
Despite Lamar being born and raised in South West London and building a large clientele in his City, he always had Africa on his mind. This is reflected in him being the main sponsor for Ghana’s Greengen FC (Under 13,16 & 18). Also worth mentioning, Lamar who is currently 28 years old, is the first London based jeweller, to sell and personally deliver jewellery to Ghana and Nigeria.
LB Jewellers is passionate about Africa and will continue to provide quality service to his growing clientele.
We caught up with Lamar and below are his responses to questions posed to the businessman:
What’s the motivation to start your business?
Ans: Motivation I believe was just me. I say that because as a young boy I loved jewellery. Fashion is an integral part of me. My uncle trusted me to sell his watch that I was fascinated about. Though he didn’t believe I could sell it because it was expensive, I did. From then, he gave more watches to sell.
I realized I had to expand, so I used social media to promote my business. Building the brand till now has been a lot of hard work, burning the midnight oil, humility, honesty and the fear of God.
How easy it has been for you as an African man to survive in a global business world?
Ans: Though I have never been about race. It was interesting to find out most people would rather purchase from others even though they know your product is good because you are new in the industry. It was very disheartening to find out people did not want to believe in my brand.
And it’s not just me, it happens to a lot of new business owners. I decided not to let the system define me or my future. So, I pushed, I invested in advertising and I made sure my quality and service were beyond what people were used to.
Are you specific with the selection of your clients as most people of them are high profiled personalities?
Ans: I am not biased when it comes to my clients. I am very open. My clients mostly find me. I believe successful people seek to have the best things in life. They work hard for their money so they believe in quality and durability.
Source: Ghana Web
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