Accra: The University of Media, Arts and Communication-Institute of Film and Television (UniMAC-IFT) has received a significant boost in equipment and facility upgrades from Dentsu Ghana. This move aims to enhance practical learning and fortify the collaboration between the industry and academia.
According to Ghana News Agency, the support package provided by Dentsu Ghana, a prominent advertising and communications company, included refurbishments of UniMAC-IFT's radio studio and two creative rooms. The donation also comprised 15 computers, five Wacom tablets, a camera, lenses, a gimbal stabiliser, microphones, headsets, and a 10kVA uninterrupted power supply (UPS). These contributions are intended to support teaching and learning at the Institute, as stated by Professor Samuel Yirenkyi, the Rector of UniMAC-IFT, during the presentation of the equipment.
A release highlighted that this initiative is part of Dentsu Ghana's Corporate Social Responsibility programme. It aims to equip students with the necessary resources and environment to excel in the rapidly evolving media, marketing, and communications landscape. Mr Andrew Ackah, the Chief Executive Officer of Dentsu Ghana, emphasized the importance of investing in institutions that nurture talent, highlighting that the future of the communications industry relies on such investments.
Mr Ackah pointed out that the rapidly evolving communications industry demands more than theoretical knowledge from students. By enhancing the Institute's learning environment with modern facilities and equipment, Dentsu Ghana hopes to contribute to developing industry-ready professionals who will shape the future of Ghana's creative economy.
Furthermore, Mr Ackah stressed the importance of stronger partnerships between industry and academia to promote education, innovation, and talent development within Ghana's creative ecosystem. Dentsu Ghana serves as an integrated growth and transformation partner to leading global organisations, offering services in advertising, communications, digital performance, creative solutions, and influencer marketing.