Accra: Nestl© Ghana has officially launched the CERELAC Aky?de? Pa ("The Good Gift") Promotion, marking the brand's first-ever national consumer promotion. This exciting initiative offers Ghanaian families opportunities to win instant cash prizes, mobile money rewards, educational scholarships, and even an all-expenses-paid trip to Mauritius.
According to Ghana Web, the launch event took place in Accra and signifies a significant milestone for the CERELAC brand, as it celebrates the trust and loyalty of Ghanaian families who have chosen CERELAC for generations. Kwabena Asiedu Adaakwa, Category Manager for Nutrition and Dairy Powders at Nestl© Ghana, emphasized that the promotion is a gesture of gratitude to these families.
Adaakwa stated, "Today we officially launched the Aky?de? Pa promo. This is our first-ever national consumer promo, and it's quite a big deal for us. For generations, families have chosen CERELAC. This is our time to say a very big thank you to those families and the generations that have made us part of their feeding journey." He further noted that the promotion is timed to coincide with the back-to-school season to provide support when families need it most.
Participation is open nationwide, across all 16 regions of Ghana, providing an opportunity for many families to engage with the brand. Deborah Kwablah, Corporate Communications and Public Affairs Manager at Nestl© Ghana, highlighted CERELAC's heritage and its local roots, stating that the cereal is designed for children six months and above, and is produced with locally sourced ingredients in Ghana.
Kwablah also underscored Nestl© Ghana's commitment to local sourcing and manufacturing, explaining, "We are proud because CERELAC is made with products that are sourced right here in Ghana. CERELAC maize is produced in Ghana... some of the key ingredients and packaging materials are sourced in Ghana. That is what makes us proud."
According to Nestl© Ghana, consumers can participate in the promotion by purchasing specially marked CERELAC promotional packs. The rewards include instant cash and mobile money rewards, educational scholarships for children, and an all-expenses-paid trip to Mauritius. Full details on how to enter and claim prizes are available on the promotional packs and on Nestl© Ghana's official platforms. The CERELAC Aky?de? Pa promotion runs nationwide.
CERELAC remains Ghana's leading complementary food brand, trusted by mothers and caregivers for generations. It is produced in Ghana at Nestl©'s Tema factory, using locally sourced ingredients, including maize.