Accra: Broadcaster and communications practitioner Gordon Asare-Bediako has formally declared his intention to contest for the position of Communications Director of the New Patriotic Party (NPP), subject to the party's constitutional processes and the official announcement of elections.
According to Ghana Web, Asare-Bediako, in a public statement issued at the start of the new year, stated that his decision follows careful reflection and wide consultations with party members, sympathisers, and other stakeholders. He noted that these stakeholders have emphasised the need to strengthen the party's communication machinery.
Asare-Bediako underscored the critical role of effective, disciplined, and credible communication in deepening engagement between the party and the Ghanaian public. He believes it is essential for countering misinformation and clearly articulating the NPP's vision for national development.
Bringing to the table his experience as a broadcaster, writer, and communications professional, Asare-Bediako possesses formal training in Political Science, Marketing, Strategic Communication, and Branding. He stated that these skills position him to contribute meaningfully to reshaping and strengthening the party's communications strategy.
'I stand prepared to offer my service in this regard, in the collective interest of the party and the Republic,' he expressed, while stressing that his intention remains in principle and will be pursued in full respect of the NPP's internal democratic processes once nominations are officially opened.
Asare-Bediako's declaration adds to early indications of interest in key party positions as the NPP prepares for internal reorganisation and renewal ahead of future electoral contests.