Accra:Global Media Alliance (GMA) and Japan Motors have contributed 60 white canes to the Ghana Blind Union (GBU) to enhance the mobility and welfare of individuals with visual impairments.
According to Ghana Web, this initiative aims to tackle accessibility challenges and empower GBU members to navigate their daily environments with more confidence and independence. The donation event coincided with International White Cane Day.
The funds for the donation were raised through the 2026 Corporate Run, which allocated 25% of the registration fees to support visually impaired individuals. Ernest Boateng, CEO of Global Media Alliance, expressed enthusiasm about the initiative, underscoring the company's dedication to inclusion and equal opportunity. He noted the company's history of supporting the Ghana Blind Union and its role in introducing a blind newsreader in Africa.
Salah Kweku Kalmoni, Executive Director of Lakeside Estate, praised the initiative as a demonstration of solidarity with the GBU and its members, emphasizing the growing relationship with Japan Motors and Global Media Alliance.
Dr. Peter Obeng-Asamoah, Executive Director of the Ghana Blind Union, expressed gratitude for the ongoing partnership and its focus on including the less privileged. He commended Global Media Alliance and Japan Motors for championing inclusion and equal opportunity.
The Corporate Run, organized by Global Media Alliance and Japan Motors, has evolved into a platform that integrates wellness with social impact, as demonstrated by the white cane donation. This initiative highlights how corporate partnerships can drive meaningful change and promote independence and equal opportunity for all.