ACCRA: The Malta Guinness Premier League, the premier division for women's football in Ghana, has announced new financial incentives for the 2024/25 season. These incentives aim to reward top-performing players and coaches at the end of the season, aligning with the league's mission to enhance women's football in the country. According to Ghana News Agency, the increased visibility of the Malta Guinness Premier League, coupled with these financial rewards, is expected to foster greater interest in women's football among sports enthusiasts and betting experts in Ghana. As the 2025 season approaches, experts predict that the competitive boost will attract more fans and bettors, potentially driving further sponsorships and investments, thereby enhancing the sport's profile and financial sustainability. The Ghana Football Association (GFA) has strategically introduced these financial rewards to advance women's football. Previously, the GFA launched initiatives that included financial support for women's clubs a nd a coaching pathway for female coaches, which trained 40 women to bridge the gender gap and promote equal opportunities in sports. Dinah Adu Asare, Head of Marketing for the Malta Guinness Premier League, highlighted the league's progress over the last two years, emphasizing that the financial support aligns with the ambitions of players and coaching staff. Malta Guinness's backing reflects a long-term commitment to the development of women's sports. For the 2024/25 season, the best player and coach in both the Northern and Southern zones will receive awards of 10,000 Ghanaian Cedi each, sponsored by Malta Guinness. Adu Asare noted that these incentives are crucial for sustaining the league's growth and competitiveness, providing direct financial benefits to standout performers. The additional funding is part of a broader commitment to elevate women's football in Ghana. The GFA has focused on making the sport more inclusive, aiming to inspire more girls and women to engage with football from grassroots t o professional levels. As more young women see opportunities for success, participation is expected to increase. Sponsorship plays a significant role in the development of women's sports, with Malta Guinness's financial backing being a critical component. As the league's headline sponsor, the company's investment directly contributes to the motivation and success of players and coaches, essential for securing the future of women's football in Ghana. The GFA's establishment of a female-specific coaching pathway has been instrumental in promoting gender equality in football. With 40 women receiving specialized training, this initiative aims to diversify the coaching landscape in Ghana, encouraging more women to take on leadership roles and contributing to the sport's overall development. The announcement of new incentives is part of a broader plan to ensure the long-term success of women's football in Ghana. Continued investment is essential to creating a professional environment for female athletes, with be tter facilities, increased salaries, and expanded training programs being key to making women's football a sustainable career path. The Malta Guinness Premier League is setting the stage for a new era in women's football, aiming to raise the standard of play and inspire future generations of female athletes. The 2024/25 season is poised to be pivotal for women's football in Ghana, with the introduction of financial rewards and ongoing development initiatives marking a significant step towards a more equitable sports landscape.
- April 11, 2026
