Accra: Ghana has deployed two digital platforms to expand tourism bookings, investment opportunities, and market access for local tourism operators. According to Ghana News Agency, the Ghana Tourism Marketplace (GTM) allows tourists to book verified experiences online, while the Ghana Tourism Investment Platform (GTiP) offers investors credible, data-backed tourism investment opportunities.
Madam Abla Dzifa Gomashie, Minister for Tourism, Culture and Creative Arts, revealed these developments at the Presidency in Accra during the Government Accountability Press Conference Series. She outlined key initiatives undertaken since she assumed office in January 2025, emphasizing that the platforms connect local operators to both national and international markets. A significant number of bookings were recorded during the December 2025 festive season.
Madam Gomashie highlighted that the 'Accra by Night' tour accounted for about 93 percent of total platform revenue during that period. The Ministry introduced 'Accra by Night' as a structured night tourism product to extend tourism activities beyond daytime operations in Accra. This initiative supports restaurants, artists, transport operators, and small businesses while aligning with the Government's 24-Hour Economy agenda.
The Minister also mentioned that the Ministry had taken steps to fix, protect, and reposition key national tourism assets. This includes the re-opening of the Nationalism Park after resolving long-standing power challenges and the completion of the Tano Boase Sacred Grove Project, ready for public opening.
Governance and management structures at heritage sites such as the Anomabu Garden of Return and the Tetteh Quarshie Cocoa Farm have been strengthened. These interventions are crucial as tourists seek well-managed, safe, and meaningful sites that deliver quality experiences.
Furthermore, Madam Gomashie noted the successful celebration of National Chocolate Week nationwide, which linked cocoa to tourism, health, and lifestyle experiences through exhibitions and street floats. Chocolate tasting at Kotoka International Airport has helped position cocoa as both an export commodity and a tourism product, with Ghana's per capita cocoa consumption increasing from about 0.45 kilograms to nearly one kilogram in recent years.
The Ministry, guided by the Ghana Tourism Development Company, also launched the Fleet Pool Management Service (FPMS) under a Public-Private Partnership model to address unregulated and unsafe tourism transport. FPMS aims to certify drivers, improve safety standards, and enhance visitor experience, recognizing the correlation between transport quality and tourist satisfaction.
Additionally, the Ministry has intensified cooperation with several countries, including China, Greece, Russia, Jamaica, New Zealand, Burkina Faso, Senegal, and Egypt, among others. This fulfills the National Democratic Congress' manifesto commitment to strengthen international tourism and cultural diplomacy. The cooperation has led to cultural exchange programs, with Ghanaian artists performing in partner countries and artists from those countries visiting Ghana, focusing on destination promotion, investment attraction, and diaspora engagement.