ACCRA: Rapper Ball J has issued a call to fellow artistes, urging them to not overlook the value of traditional media, despite the significant influence of social media platforms. As the festive season approaches, he highlighted the importance of engaging with traditional media to secure opportunities and visibility.
According to Ghana Web, Ball J conveyed his perspective during an interview with DJ Slim. He acknowledged the undeniable impact of social media platforms like TikTok on promoting music and reaching audiences. However, he emphasized that traditional media plays a crucial role in organizing and publicizing events, which becomes particularly significant as Christmas approaches.
Ball J encouraged artistes to balance their promotional strategies by integrating traditional media to maximize their exposure and opportunities during the busy festive season. He reiterated that while social media platforms are essential for personal branding and connecting with fans, traditional media outlets possess the
infrastructure and audience reach necessary for successful event promotion.
The rapper’s comments come at a time when many in the music industry are increasingly relying on social media for marketing and fan engagement. Ball J’s advice serves as a reminder of the enduring relevance of traditional communication channels in the ever-evolving landscape of the music industry.