Dorma: Aduana Stars Football Club has unveiled a new team bus that prominently features the club's colors and an image of the club owner, Osagyefo Oseadeeyo Agyemang-Badu II, known as Dormaahene. The bus branding is a vibrant display of tradition and pride, showcasing Dormaahene in traditional attire, complete with a crown, seated on his throne and accompanied by two dogs.
According to Ghana Web, the design of the bus is dominated by the colors green and black, which are significant to the club. The imagery also includes a depiction of the club's symbolic dog, shown barking fire, alongside the official badge of Aduana Stars. This unique branding has captured the attention of football fans, sparking mixed reactions regarding its connection to the sport.
The club has announced that the new bus branding is more than just an aesthetic choice; it represents royal pride and a way to showcase their cultural heritage to the public. In addition, the bus serves as a marketing tool for the club. The official Aduana Stars account on X emphasized this sentiment with a post stating, 'Decorated with royal pride, driven by purpose. We're coming.'
The innovative branding comes amidst a backdrop of broader sports news, as the Black Queens are reportedly stranded in the UAE due to the ongoing Israel-Iran conflict, highlighting the unpredictable nature of international sports travel and its impact on teams.