Accra: The National Commission on Culture (NCC) has signed two Memoranda of Understanding (MoUs) to promote cultural exchanges, diplomacy, and economic opportunities. The agreements were signed with the Hungary Friendship Association and AI Media (Ingenious Africa Media).
According to Ghana News Agency, Mr. Wakefield Ackuaku, Acting Executive Director of the NCC, stated that the initiative responds to the increasing interconnectedness of the world and the need to maintain ties with Ghanaians living abroad. He emphasized that the partnership would promote Ghanaian culture among diaspora communities and offer opportunities for people in Hungary to reconnect with their roots.
Mr. Ackuaku expressed anticipation for person-to-person exchanges to ensure the MoU's impact extends beyond Ghana and into Hungary as future plans are developed. He explained that the agreement clearly defines the roles of each party and includes benchmarks for measuring success and ensuring accountability in program implementation.
Mr. Kwabena Ackuaku, a Member of the Hungary Friendship Association, remarked that the collaboration aligns with calls for stronger partnerships between Ghana and the diaspora to generate value. He highlighted that the MoU would promote Ghanaian culture, including food, Kente, music, and related businesses.
In the second MoU, the NCC teamed up with AI Media to promote cultural diplomacy through creative productions, including films and documentary projects. Mr. Ackuaku mentioned that both parties had agreed on actionable programs, including support for the film project titled 'No Borders,' which explores migration, identity, and belonging themes in West Africa.
Mr. Kwame Boadi, Managing Director of AI Media, stated that the company would employ documentary filmmaking as a diplomatic tool to highlight shared values among West African countries and foster stronger relations. He noted that the project would promote trade, cultural understanding, and regional integration, with a 12-month action plan developed to guide implementation.
Mr. Boadi added that 'No Borders,' a sequel to the film 'Omo Ghana,' aims to deepen conversations on migration and Pan-African identity while countering xenophobic narratives through a human-centered perspective on Ghana-Nigeria relations.