Accra: The Coca-Cola Company, in partnership with its authorized bottler in Ghana, Equatorial Coca-Cola Bottling Company (ECCBC), has officially launched VIBE, a sparkling strawberry flavoured caffeinated beverage in Ghana. This new product promises consumers a novel way to recharge.
According to Ghana Web, following its successful introduction in countries such as India, Nepal, Vietnam, and South Africa, VIBE is set to expand The Coca-Cola Company's offerings in Ghana. The beverage combines a strawberry flavour with a signature fizz, providing a refreshing experience that aims to keep consumers energized.
The rollout of VIBE is being supported by various market activations across high traffic areas, creating an engaging atmosphere that connects the brand with consumers. The initiative includes interactive touchpoints and sampling opportunities, allowing people to experience the drink firsthand. The rollout will continue to reach more cities in the coming weeks.
Racheal Wanjiku Kanoti, Senior Director, Franchise Operations, Equatorial Africa Region at The Coca-Cola Company, expressed excitement about the launch, emphasizing the refreshing new way VIBE provides consumers with the energy they need to enhance their productivity.
Felix Gomis, Managing Director, ECCBC, West Africa Country Business Unit (WACBU), highlighted VIBE's role in helping people maximize each day, from work to workouts and gaming sessions.
The packaging of VIBE features a bold and dynamic thunderbolt design, reflecting the drink's invigorating properties and ensuring it stands out on shelves. VIBE is now available nationwide in 350ml PET bottles. For more details on VIBE, consumers can visit loadedafrica for the latest updates and exclusive content.