Tema,- MARCO Branding and Reputation Specialists based in Madrid, has acquired stake in the Africa Communications Media Group (ACG) which is the first African-owned, Pan-African communications and strategic reputation management firm servicing global and regional clients.
Mr Didier Lagae, MARCO Founder and Chief Executive Officer stated during the signing ceremony that: “MARCO has been partnering ACG for many years now.
“I have had the immense pleasure of working alongside ACG team in a variety of campaigns especially for institutional clients related to the European Union,” a memorandum of understanding made available to the Ghana News Agency in Tema.
Mr Lagae said “since MARCO handles all the international communications and outreach for the COP22 held in Marrakesh, Morocco, in 2016, MARCO has been the go-to communication support agency for key institutions and corporations operating on the African continent.
“MARCO’s award-winning work for institutions, such as Invest in Morocco, and private corporations such as Bombardier and Intelcia, has all been led from our operations centre in Casablanca, Morocco.
“Eight years of a strong base in Morocco has consolidated MARCO’s footprint, especially in the Maghreb region, with an ever-growing number of clients using our expertise, the latest addition being the European Investment Bank (EIB)”.
The MARCO CEO explained that: “We feel passionate about the opportunities for growth in key markets in Africa and we believe strongly in the African continent as a whole.
“We anticipated that the moment was right for MARCO to expand its current leadership expertise to sub-Saharan Africa”.
He said the acquisition of ACG with their direct presence in three key markets plus an indirect presence in another 40 delivers the expansion that were looking for. International and locally-based clients now have a clear partner for Africa and that partner is MARCO.
Mr Lagae said MARCO strongly said Africa was a continent on the move with a rich tapestry of cultures, languages and economies; “the acquisition facilitates greater expansion to provide communications support to clients across the African continent”.
“The top five economies in sub-Saharan Africa with the highest GDP – Nigeria $514 billion; South Africa $330 billion; Kenya $106 billion; Ethiopia $100 billion; and Ghana $74 billion – offer huge potential for expansion within the communications sector”.
He said Africa was associated with mineral or fossil fuel production, but new sectors were rapidly emerging. Media and marketing communications were valued at over ten billion in 2019.
The tourism sector is also set to blossom with projections of 34.8 per cent growth in 2022 that will fuel a strong demand to promote African countries, such as Ghana, Kenya, Tanzania and Mozambique, as top tourist destinations.
Ms Mimi Kalinda ACG Founder and CEO said, “uniting both MARCO and ACG, we are now in a position to implement communication support to both sub-Saharan Africa and the Maghreb region.
She said in addition, MARCO has a global outreach through its additional 16 offices worldwide and its affiliated presence in 100 markets outside of Africa.
“ACG being part of the MARCO family translates into real opportunities for our clients to not only build their reputations and brands in Africa but also well beyond the continent’s frontiers.
“By developing a presence and a reputation in Europe, most notably in Brussels, Paris and London, as well as in Washington DC and New York, we are now available and accessible to our clients.
“I am also pleased to combine my personal expertise in powerful country brand building with Didier’s unmatched experience and knowledge, as well-articulated in his book ‘A Country Brand, a Branded Country’.”
Source: Ghana News Agency