Miknel Consult undertook to run the premier, 8-day beach expo, dubbed, “Trade and Fun, Reviving The Ghanaian After COVID 19” to basically bring the Ghanaian back to his commercial and fun-loving self after the strict protocols he had to abide by in order to mitigate the effects of cross-contamination.
This effort has received overwhelming support from all sectors of the public, from both individuals and corporate/governmental agencies for their nouvelle initiative.
Speaking at the just-ended Volta Fair, hosted in Ho, Mr. Dela Gadzanku, President of the AGI (Volta, Oti and Eastern Regions) was heard saying, “It is a very laudable initiative. This allows the business community to showcase their trade can only be good news for the business community, the general public, and revenue generation for the government”.
Many private corporate institutions echoed these same sentiments, with some even going further to comment on the advantages of the timing of the fair.
Mr. Bernard Owusu, the board member of the NPA, who also doubles as the Chairman General of the Transport, Petroleum, and chemical workers Union of the TUC, has thrown his support behind the concept of the fair, and Laboma’s spirited activation of the Ghanaian commercial space.
The CEO of Saka Homes expressed similar sentiments, thus consolidating the concept that Miknel and Laboma are on the right path.
It is worthy of note that the fever and charged atmosphere of fairs, expos, and a desire to be back outdoors, is sweeping the entire country.
Close scrutiny of the events space will show a number of these events and similar ones seizing the moment to activate “Trade and Fun”.
At the end of this expo, Laboma and Miknel are confident of a number of outcomes.
i. Traders, exhibitors, and service providers would have achieved their aim of maximizing sales and creating a ‘top of mind’ impression on all who visit their stands.
ii. The weight of living secluded and isolated lives would be lifted off the Ghanaian shoulder.
About us
Miknel Consult has always been passionate about Ghanaian, Ghanaian society, and the Ghanaian economy.
It is therefore of no surprise that at the height of the COVID 19 restrictions in Ghana, we empathized fully with the struggles the business community was going through in order to keep their heads above water.
With the gradual easing of the restrictions, Miknel brainstormed over the losses, the debts, and the distress that would accompany products with a limited shelf life, and came up with the concept of having a trade expo at the beach.
The beach is associated with wellness and fun.
To us at Miknel, that is an integral part of any recovery. Wellness, fun, trade, and commerce make a fantastic mix, and so for that reason, trade at the beach is our contribution towards removing the dark clouds that COVID 19 cast over the hitherto thriving business community of Ghana.
Source: Ghana Web
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