Accra: Geisha has crowned Ms Patience Abbah the winner of its inaugural 'Mama G' nationwide initiative. It was created to celebrate women whose acts of care, sacrifice, and service have made a meaningful impact in the lives of others, said a release issued to the Ghana News Agency on Thursday.
According to Ghana News Agency, Ms Abbah was awarded an all-expenses-paid trip to Zanzibar, GHS 30,000 cash, GHS 5,000 in shopping vouchers, and a six-month supply of Geisha soap. She will also become a future face of the Geisha brand. The grand finale held on Sunday, June 14, 2026, in Accra, brought together families, media representatives, influencers, and guests who supported the finalists.
The 'Mama G' campaign was launched as part of Geisha's Mother's Day celebrations to honour selfless women who distinguish themselves as mentors, teachers, caregivers, community leaders, or everyday change makers. Ms Ernestina Agbozo, Brand Manager for Geisha, said the campaign reflected the power of recognising everyday acts of care and service. 'We wanted to celebrate women whose actions reflect the spirit of motherhood,' she explained. 'Not only biological mothers, but women who care deeply for others, who make sacrifices, who mentor, support, uplift, and help shape lives through their actions.'
She further noted that the stories submitted throughout the campaign demonstrated the extraordinary impact that ordinary women could have on families and communities. Following more than six weeks of public nominations and nationwide voting, 10 women were selected as finalists. The first runner-up, Patience Ackom, received GHS 15,000 cash and other prizes while the second runner-up, Gifty Darkwah, received GHS 8,000 and other prizes.