Accra – The London School of Public Relations (LSPR) Ghana, has been launched in Accra to provide corporate training on how best to communicate, defend and develop organisational brands using methods that produce effective solutions.
The LSPR Ghana, which is the first of its kind in Africa, is being operated and managed by King Wellington Consulting, a wholly owned Ghanaian management consulting firm with an international positioning.
LSPR is a public relations training company, whose training courses are highly regarded both in the United Kingdom and globally, which is reflected in the quality and extent of their clients list.
Mr King A. Wellington, Executive Director, King Wellington Consulting said LSPR specialises in reputation management, business development; adding that its courses were accredited, approved and recognised by the Continuing Professional Development (CPD) UK.
“As a wholly owned Ghanaian management consulting firm, King Wellington Consulting devotes a great deal of attention to all projects and businesses that we undertake and I want to assure prospective candidates that LSPR Ghana will deliver quality training seminar equal to what is being delivered at our London Office,” Mr Wellington stated.
He noted that the London team of LSPR would be approving and supervising everything that LSPR Ghana does.
Mr John Dalton, Founder and Director, LSPR Worldwide, who formally launched the LSPR Ghana, said there was the need for organisations to build reputational capabilities, in order to make themselves more resilient against risks and emerging issues.
Madam Gertrude Koomson, Corporate Affairs Director, Volta River Authority, said gone were the days when public relations officers (PROs) were seen as protocol officers; declaring that PROs must now be seen as a strategic tool for management.
She noted that LSPR Ghana would go a long way to make PROs more professionals.
Mr Reuben D. Damptey, Senior Consultant, King Wellington Consulting, advocated for PROs to be made part of the management team of every organisation.
He said LSPR would bring a radical transformation in the space of public relations in Ghana as it was going to be more proactive in the society.
Mr Basheru Adams, a media professional expressed his disappointment at some PROs and the quality of press releases they issued and was hopeful that LSPR Ghana would help improve the work of public relations in the country.
Source: Ghana News Agency