Koforidua:President of the Institute of Public Relations (IPR), Ghana, Esther A.N. Cobbah, has emphasized the importance of specialized knowledge, ethical judgment, and leadership skills in public relations, cautioning organizations against equating eloquence and polished presentation with professional competence. She warned that entrusting communication responsibilities to untrained individuals could undermine institutional credibility and public trust.
According to Ghana Web, Esther Cobbah made these remarks at the opening of the IPR Ghana’s 2026 National Public Relations Summit and 38th Annual General Meeting in Koforidua, Eastern Region. The event, which runs from October 22 to October 24, is themed “Public Relations and Leadership Readiness” and brings together practitioners from across the country.
Cobbah highlighted the Institute's efforts to strengthen professional standards and secure legislation to establish a formal framework for public relations practice. She also urged practitioners to adhere to the Athens Code of Ethics and encouraged the public to report unprofessional conduct, assuring that the Institute’s disciplinary committee is prepared to address any complaints.
The Minister for Government Communications, Felix Kwakye Ofosu, represented by Deputy Presidential Spokesperson Hajia Shamima Muslim, announced that Cabinet had approved the IPR Ghana Bill. The government aims to secure its passage into law by the year's end, a move expected to bolster professional standards and provide a structured industry framework.
Speaker of Parliament Alban Sumana Kingsford Bagbin addressed the issue of fabricated content and manipulated information on social media, urging communication professionals to prioritize accuracy and ethical conduct. He stressed the role of public relations practitioners as strategic advisers who build trust through honest communication.
Eastern Regional Minister Rita Akosua Adjei Awatey called for stronger partnerships between IPR Ghana and the region to promote tourism, agribusiness, trade, and investment. She emphasized that strategic communication and destination marketing could highlight the region’s cultural heritage and economic opportunities to attract investors and development partners.