Collaboration combines the power of the cloud with cutting-edge technologies such as AI and data to provide actionable insights for marketers in a mobile world
SAN FRANCISCO and REDMOND, Washington, June 26, 2018 /PRNewswire/ — InMobi, a global provider of enterprise platforms for marketers, today announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider, and will involve technology collaboration and combined go-to-market strategies aimed at accelerating the way marketers are looking at their advertising and marketing strategies in an always-connected world.
Simultaneously, InMobi is significantly expanding its platform for marketers via the InMobi Marketing Cloud, adding to its decade-long market leadership through InMobi’s Advertising Cloud. The Marketing Cloud will enable marketers to get a 360-degree view of every customer, uncovering insights that help them design customer journeys for engagement, action and measurement, and analyzing and acting on customer feedback from disparate channels to increase retention and lifetime value of customers, while remaining committed toward the privacy rights of the customer.
“As digital technology is transforming every industry and every aspect of our lives, companies are seeking new ways to engage customers where they are, with connected, personalized experiences,” said Satya Nadella, CEO, Microsoft. “The combination of Microsoft Azure with InMobi’s marketing platforms will deliver new intelligent customer experiences and business insights to organizations around the world.”
With this partnership, InMobi will move in a phased manner to Microsoft Azure as its preferred cloud provider and tap into the power of its intelligent capabilities. With more regions than any other cloud provider, Microsoft Azure provides the global scale and trusted platform to meet the needs of the marketing industry.
There has been a fundamental shift in the advertising and marketing industry, with far more advanced technologies available to marketers, combined with an exponential increase in customer touchpoints across multiple connected devices. InMobi, with its new AI-powered Marketing Cloud, is at the forefront of these changes and evolving beyond its pure-play advertising platform to a comprehensive and integrated suite of advertising and marketing platforms.
“InMobi is building one of the most advanced enterprise platforms for marketers, and we’re extremely excited to partner with Microsoft as we dive into the next frontier of connected devices,” said Naveen Tewari, founder and CEO, InMobi. “With Microsoft’s global reach and advanced security, privacy and compliance, alongside InMobi’s scale and decade-long experience in mobile-first technology, we can truly disrupt the marketing ecosystem. Together, Microsoft and InMobi will create a formidable force in the industry.”
The two companies are also looking at additional opportunities in combining the power of InMobi’s Advertising and Marketing Cloud capabilities with Microsoft Dynamics 365 on the back of the global Azure infrastructure, including AI, machine learning and analytics. The companies will also work in close cooperation on the go-to-market approach, offering these integrated advertising and marketing solutions to Microsoft’s global enterprise client base.
The InMobi Marketing Cloud will be sequentially launched market-wise worldwide over the next six months.
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
InMobi is a global provider of enterprise platforms for marketers. As a leading technology company, InMobi has been recognized as a 2018 CNBC Disruptor 50 company and as one of Fast Company’s 2018 Most Innovative Companies. For more information, visit inmobi.com.
For more information, press only:
Microsoft Media Relations, WE Communications for Microsoft, (425) 638-7777,
InMobi Media Relations
Cette lettre amusante vise à transformer la pomme du péché originel en collation originelle et à attirer l’attention sur l’importance d’une bonne alimentation pour tous SINGAPOUR, 1er juillet 2022 /PRNewswire/ — La calamité du péché originel (et le rôle qu’y a joué la pomme) est indéniablement le désastre de relations publiques le plus catastrophique auquel les fruits […]
LUSAKA, Zambia, July 1, 2022 /PRNewswire/ — UnionPay International (UPI) today proudly announces a new partnership with National Association of Savings and Credit Unions (NASCU), the apex organisation for all financial cooperatives in Zambia, to issue UnionPay debit Card. This new partnership empowers rural and urban savings groups, village banking, and other forms of cooperative society […]
The lighthearted letter looks to update the apple from Original Sin to Original Snack, and shine the global spotlight on the importance of good nutrition for all SINGAPORE, July 1, 2022 /PRNewswire/ — The calamity of original sin – and the apple’s role in it – is undeniably the most catastrophic PR disaster fruit has […]
NAIROBI, Kenya, 30 juin 2022 /PRNewswire/ — Les appareils de forage XCMG (SHE:000425), y compris les XR400, XR400E et XR360, sont déployés sur de multiples projets de construction pour soutenir le développement des infrastructures locales de transport public et de génie hydraulique. « XCMG s’engage à fournir des technologies de construction avancées et des équipements de construction haut […]
Norway to become first European nation to share its vessel tracking information on Global Fishing Watch map Lisbon, Portugal, June 30, 2022 (GLOBE NEWSWIRE) — Norway has become the first country in Europe to partner with Global Fishing Watch—an international nonprofit organization dedicated to advancing ocean governance through increased transparency—and will share its vessel tracking […]
With recent launches of Physical Analyzer Ultra Series and SaaS-based Cellebrite Premium, Cellebrite delivers powerful, end-to-end Collect & Review offering for digital investigations PETAH TIKVA, Israel and TYSONS CORNER, Va., June 30, 2022 (GLOBE NEWSWIRE) — Cellebrite DI Ltd. (Nasdaq: CLBT), a global leader in Digital Intelligence (DI) solutions for the public and private sectors, […]