Popular contemporary Highlife musician, Kwabena Kwabena believes that most artistes in the country lack professionalism.
In a recent interview, the musician observed that most Ghanaian artistes have resorted to sensationalism as the only means to sell their brands.
This he said prevents them from reaching the heights they deserve.
“I want to talk about professionalism more because I see it as one of the things most artists here lack. Professionalism in the sense that we feel sensationalism is what is going to sell our acts but that is unfortunate.
“Any artist who thinks sensationalism is the key is not a true artist,” he stated during an interview on Y FM’s ‘Myd Morning Show’ with Rev Erskine.
The musician added that artistes must take into consideration the production of quality music and believe in their works.
“You need to believe in your act and actually present your act in a manner which gets the audience to really see you as an artist,” he said.
Source: Modern Ghana
