Accra: Accra Brewery PLC, producers of Club Lager, officially unveiled its FIFA World Cup consumer campaign at a launch event held at the Accra City Hotel on Friday, June 5, 2026. The event brought together members of the media, football influencers, trade partners, consumers, and passionate football fans to celebrate Ghana’s rich football culture and introduce the exciting experiences planned for supporters throughout the FIFA World Cup season.
According to Ghana Web, highlights of the event included the unveiling of the official Club Lager World Cup Jersey, the special edition World Cup label, and the nationwide consumer promotion, with the jersey serving as the flagship prize. Speaking at the event, Vanessa Kavi, Country Marketing Lead, shared the inspiration behind Club Lager’s World Cup campaign, themed ‘Cheers To Our Chale.’ She explained that the campaign celebrates the emotions football evokes and the people who make those moments meaningful.
Vanessa mentioned the campaign’s focus on the joy, hope, excitement, and sometimes disappointment that football brings, emphasizing the importance of the relationships shared during these moments. She described the Club Lager World Cup Jersey as the ‘Fabric of Our Chales,’ designed to bring consumers closer to the excitement of the global tournament. Vanessa highlighted that the jersey is more than merchandise; it embodies the passion and pride felt by football fans during the World Cup.
The campaign aims to create opportunities for fans across Ghana to connect, celebrate, and enjoy football together. Emmanuella Odametey, Brands Manager, outlined the exciting consumer experiences planned, including goalpost activations and nationwide viewing parties. These activities are designed to engage fans, allowing them to test their football skills, win branded merchandise, and enjoy matches together in a vibrant space.
Solomon Ayiah, Corporate Affairs Lead, emphasized the importance of celebrating responsibly, encouraging consumers to drink responsibly and respect the law. The event concluded with energetic jama performances, engaging football panel discussions, and interactive activations, leaving guests immersed in the festivities. Several lucky consumers also became the first winners of the newly unveiled Club Lager World Cup jersey.