Accra: Ghanaian musician Abochi Music has shed light on the financial hurdles involved in music production, revealing that creating a professional music video now demands a minimum investment of GH?100,000. Speaking during an interview on Atinka TV on August 13, 2026, Abochi emphasized that expenses extend beyond filming, encompassing costs for costumes, styling, props, sets, dancers, and other creative elements.
According to Ghana Web, Abochi elaborated on the necessity for multiple costume changes during video shoots, which requires hiring stylists and other professionals to ensure high-quality visuals. The musician explained, "Your costuming, the stylist and we change costumes like four to five times and we also have to be artistic about them."
Abochi highlighted that certain music videos necessitate the creation of entire artistic settings, requiring production teams to secure props and materials from scratch to realize their vision. He cited an example from his own work, describing the significant investment required to produce a wedding-themed video, which involved creating a comprehensive wedding setup, acquiring costumes for bridesmaids and groomsmen, and covering additional expenses such as hiring a DJ and securing multiple outfits.
The musician also pointed out that the financial demands do not conclude with music video production. Recording, mixing, and mastering the actual song also require substantial investment. "Apart from that, creating the music itself is another. Going to the studio to record, mixing and mastering also costs. After that, the main thing is the promotion and marketing," he noted.
Abochi revealed that depending on the scale and professionals involved, artistes might spend between GH?50,000 and GH?200,000 on a single project. "If an artiste charges you GH?50,000 to GH?200,000, just one project can exhaust the money. These are the challenges because it's expensive," he said.
Beyond the production costs, Abochi advised musicians to establish alternative income sources as their careers advance. He explained that gaining popularity might make it challenging for artistes to maintain conventional employment due to career demands. "Most of the time, when you're a musician and you gain some popularity, you can't just do any other work. You can't work in any organisation and that's why it's advisable to get a side business," he stated.
Abochi suggested that musicians should consider investing in ventures that can generate additional income, even if they do not personally manage these businesses. "You don't necessarily have to be the one to run the business, but it should be something you've invested your money in so that you can be getting something on the side too," he added.