Rabat:Telecel has announced award-winning musician Black Sherif as its new brand partner, concluding weeks of anticipation surrounding the initiative known as Project X.
According to Ghana Web, this partnership combines Telecel with one of Ghana's top music talents, the current TGMA Artiste of the Year, to offer unique experiences and enhanced digital financial services value to Telecel customers.
As part of Project X, customers engaging with Black Sherif online will receive a unique BlackoCode, which provides access to exclusive discounts and surprises via the Telecel Play App.
During the launch event at Kempinski Gold Coast City Hotel, Ing. Patricia Obo-Nai, CEO of Telecel Ghana, highlighted Project X as a fusion of vibrant brand storytelling and the inspiring journey of Black Sherif, aimed at energizing and inspiring customers.
Aneth Muga, Director of Consumer Business at Telecel Ghana, emphasized the company's dedication to creating meaningful customer experiences through this initiative, developed with customer expectations of simplicity, security, and excitement in mind.
The event saw participation from notable figures, including the Deputy Minister of Communications, Innovations and Digital Transformation, and industry leaders like Dr. Ernest Ofori Sarpong.
Black Sherif expressed his enthusiasm for the partnership, noting its potential to provide significant value to both customers and his fans. As the face of Project X, he will play a central role in promoting the Telecel Play App and its digital financial solutions.
Project X is part of Telecel's strategy to enhance digital financial inclusion by promoting the use of mobile financial services through its app. Customers are encouraged to activate their Telecel Cash mobile money wallets, engage with Black Sherif online, and utilize the BlackoCodes for rewards such as exclusive experiences and free transactions.