Accra: Ghanaian filmmaker Salma Mumin has revealed that the social media backlash she faced due to her decision to undergo body enhancement procedures has resulted in the loss of several endorsement deals. Salma stated that brands she previously collaborated with chose to end their partnerships, and potential new endorsements were withdrawn amid the controversy surrounding her appearance.
According to Ghana Web, Salma discussed the impact of the backlash during an interview with Nikki Samonas on Joy Prime on September 11, 2026. She shared that she initially opted to remain silent in response to negative comments, adhering to the belief that "silence is golden" and avoiding unnecessary confrontations.
Salma Mumin emphasized that her body enhancement was a personal choice that she believed did not warrant public explanation. However, as criticism persisted on social media, she found it increasingly challenging to ignore the negative attention, which included accusations and character questioning.
The actress noted that her silence regarding the matter, particularly about her body enhancement, was due to her view that it was a private affair. Despite her efforts to maintain discretion, the issue became public, affecting her professional relationships and personal reputation. Brands such as Maggi Cube, with whom she had previously worked, ended their endorsements, and potential partnerships were halted due to public perception.
Salma expressed that her continued silence did not resolve the situation, as unfounded claims and criticisms persisted. Reflecting on the experience, she acknowledged that remaining quiet did not protect her reputation or stop the spread of misinformation. This realization prompted her to address the criticisms and reveal her side of the story to counter the negative narratives.
The actress concluded by stating that after eight years of enduring negative labels and losing endorsement opportunities, it became essential for her to clarify misconceptions and share her truth with the public.