Tokyo: Former Japan international Keisuke Honda has revealed that a planned advertising deal with an American company collapsed after he publicly defended Iran's right to participate in the FIFA World Cup. Honda made the disclosure in a post on his X account, explaining that the agreement, which was close to being finalized ahead of the tournament, was abruptly canceled following his comments about Iran.
According to Ghana Web, the former Japan football national team midfielder shared that his statement triggered an unexpected reaction from the American company that had been preparing to sign an advertising partnership with him for the global football event. Honda expressed awareness of the sensitivity surrounding the issue, stating, 'I know this is a very sensitive issue, but personally I want them (Iran) to participate in the FIFA World Cup.'
The incident highlights the potential repercussions athletes can face when voicing opinions on international matters. Honda's stance on Iran's participation in the World Cup, though personal, had significant professional implications, underscoring the delicate balance between personal beliefs and commercial interests in the world of sports endorsements.