Hisense reconnue parmi les « 10 meilleures marques chinoises mondiales de BrandZ »

PÉKIN, 6 février 2018 /PRNewswire/ — Le rapport BrandZ sur les 50 plus grandes marques chinoises a été publié aujourd’hui par WPP, en collaboration avec Google. Le rapport identifie et classe 50 marques chinoises dans neuf catégories selon leur importance en dehors de Chine et offre des informations et des recommandations pour la stratégie de marque mondiale. Hisense s’est classée neuvième et a remporté le titre de « marque d’électronique et électroménager au développement le plus rapide ». Le rapport se penche en profondeur sur les marques chinoises qui ont un impact sur les consommateurs des marchés internationaux et offre une grande quantité d’informations précieuses sur la manière dont les entreprises chinoises peuvent construire avec succès leurs marques à une échelle mondiale. C’est la deuxième fois que WPP collabore avec Google pour publier le classement de marque, une étude basée sur des données de 7 pays et plus de 395 000 clients. BrandZ™ est la plus grande base de données au monde sur la valeur des marques, elle couvre 53 pays, 120 000 marques et c’est la méthodologie d’évaluation de marque de référence dans le monde.

Ce classement parmi les « 10 meilleures marques chinoises mondiales de BrandZ » prouve la force de la marque Hisense ainsi que sa stratégie globale. À l’heure actuelle, Hisense possède 18 sociétés en Europe, en Amérique, en Afrique, au Moyen-Orient, en Australie et en Asie du Sud-Est. La société compte 3 bases de production à l’étranger pour assurer sa propre chaîne de distribution et possède 12 institutions de R-D dans le monde. Dans l’« Étude mondiale d’image nationale de la Chine » publiée par China International Publishing Group, Hisense est classée parmi les « 10 marques chinoises les plus familières aux citoyens étrangers » pour la deuxième année consécutive. La croissance est due en partie au rythme soutenu d’expansion mondiale du secteur chinois de l’électronique et l’électroménager ; elle prouve également l’aptitude de Hisense à construire sa propre notoriété et présence de marque sur le marché mondial.

Le chiffre d’affaires total d’Hisense Group a augmenté de 10,7 % en 2017 et les recettes à l’étranger ont bondi de 21,3 %. Le chiffre d’affaires de la marque Hisense International a lui progressé de 19,6 % par rapport à l’année précédente. Pendant ce temps, selon les statiques des douanes, les ventes à l’export de climatiseurs et téléviseurs de Hisense ont augmenté respectivement de 28,3 % et 34,4 %. Avec l’absence de modifications significatives de la demande mondiale, Hisense maintient sa croissance rapide, qui est le résultat de l’effet de marque.

L’initiative « Une ceinture, une route » a été lancée il y a plus de 3 ans. Les produits haut de gamme de Hisense ont joué un rôle essentiel dans son développement à l’étranger. La technologie ULED développée par l’entreprise, le système des opérations à l’étranger, les excellentes performances de produit et les remarquables chaînes de distribution locales permettent à Hisense de garantir une réponse efficace et rapide au marché. La Coupe du monde™ 2018 de la FIFA approche. Hisense s’efforcera non seulement de construire une marque mondiale mais de construire une marque mondiale innovante de valeur plus élevée, de renforcer la croissance et la stratégie mondiale grâce au marketing sportif. Hisense est à la tête du secteur de l’électronique et l’électroménager et ses efforts pour développer de nouvelles technologies alimenteront la croissance de l’entreprise et renforcera sa conscience de marque mondiale à un rythme incroyable.

Commission urged to capture development needs of proposed ‘Region’

Kajaji (B/A)- The Commission of Inquiry looking into the proposed creation of the new regions has been urged to identify and highlight on the development needs of the prospective Brong East Region in its recommendations.

Mr Dominic Napare, the Member of Parliament for the Sene East Constituency, made the appeal when speaking at a public hearing organised by the Commission on Wednesday at Kajaji in the Sene East District in the Brong-Ahafo Region.

He said the creation of the additional regions in the country was in the right direction, but added that development must be the focus of the Commission and the government.

This, Mr Napare said, was because the Bono East area has been neglected and denied of development for quite a long time.

The hearing offers an opportunity for the Commission chaired by Justice Stephen Allan Brobbey, a retired Supreme Court Judge, to assess the import of the petition by the Coalition of Bono East Chiefs which is spearheading the carving out of Bono East from Brong-Ahafo Region.

Mr Napare said the creation of the new regions was also a priority of the NDC and was captured in its 2016 manifesto as an impetus for accelerated national development.

He expressed grave concern about the deplorable nature of roads in the area and appealed to government to complete portions of the Kwame-Danso-Kajaji road to assist the movements of the people and their economic activities.

Mr Napare advised the chiefs and people in the Bono East area to bury their political differences and chart a common path for the creation of the region.

Earlier, Justice Brobbey explained to the people that the creation of the region would be based on the import of their petition and the outcome of the referendum.

He said the work of the Commission is to facilitate the constitutional processes involved in the exercise and it was up to the petitioners to intensify the campaign and educate their people to participate during the referendum.

Source: Ghana News Agency

Saha Global provides water to communities in Northern Region

Accra- Saha Global, a Non Governmental Organisation (NGO) based in the United States of America (USA), is embarking on a project to provide treated water for the less-privileged in communities in the Northern Region.

The NGO has also set up entrepreneurial women and chlorinating business that provides clean water, which is affordable to every community.

To date, Saha Global has trained 293 women entrepreneurs who have launched 114 clean water projects that serve approximately 53,450 people.

Ms Kate Cincotta, the Co-Founder and Executive Director of Saha Global, in an interview with the Ghana News Agency on Wednesday, said the project had touched the hearts of young students in the USA who have contributed in their own small ways to support it.

Two of the students; Talia Raisner Thompson and Jenna Elle Lazowski, both 12 years old and in the Sixth Grade in Boston, Massachusetts, have become ambassadors of the project and have raised 10,000 dollars to support the provision of treated water to the communities.

Ms Cincotta said Mesdammes Thompson and Lazowski, with their school mates, were able to raise the money after they had an insight into the water project in Ghana during a presentation she made to their class.

As a result of their efforts, Saha Global was able to open two new water business villages, she said.

Ms Cincotta said the two ambassadors, together with their parents; Debbie Raisner Thompson and David Solomon Lazowski, would travel to Ghana in the mid of February to see the results of their efforts and report back to the school and the other girls who have worked so hard to assist.

Nana Duawusus Preston, the Founder of Big Cycle Ghana and NNM Adventures, an NGO, said his visit to northern Ghana showed that Saha Global was doing a good job and making a huge impact in the lives of the communities it worked in.

He said apart from providing clean water the NGO was also creating employment and developing a sustainable project that would bring the water crises and its attendant challenges in those communities to an end.

Source: Ghana News Agency

Bomigo Island fishmongers sensitised on improved cookstoves

Keta (V/R) Fishmongers and community members of the Bomigo Island in the Keta Municipality in the Volta Region have undergone training on the benefits of using improved cookstoves for fish processing.

The training was part of a day’s sensitisation workshop under the auspices of the Institute for Sustainable Energy and Environmental Solutions (ISEES)’s Department for Community and Ecovillage Development in partnership with the Bomigo Youth and Development Association (BYDA).

It is part of a project dubbed: Improving The Health And Livelihoods Of Women Fish Processors In The Bomigo Community Through Climate Smart Efficient Stove Technologies and it was supported from the Canadian Funds for Local Initiatives (CFLI).

The workshop was aimed at training beneficiaries and community members on the benefits of switching from the traditional cookstoves to improved cookstoves for fish processing.

Mr Lovans Owusu-Takyi, the Director of the ISEES, in an interview with the Ghana News Agency, said fish processing constitutes the livelihoods of over 160,000 women within the coastal regions of Ghana including the Keta Municipality.

He said: Most of these people use traditional stove technologies including Cut Barrel stoves, mud stoves, the three stone stoves, the chorkor smoker among others and also depended on the mangroves as fuel-wood for smoking and frying fish.

He said the use of traditional cookstoves, open fires and solid fuels (fuelwood/mangroves and charcoal) were the primary means of cooking for nearly three billion people in the developing world, and about 84 per cent of households in Ghana.

Mr Owusu-Takyi said the over-dependence on forest and mangroves for fuel-wood contributes to deforestation, climate change, depletion of the eco-system and poor air quality with associated poor health implications.

The Director said a study by the World Health Organisation notes that, cooking on open fires contributed to 17,000 premature deaths, including 3,000 deaths of children in Ghana each year, mostly caused by air pollution, which is 13 per cent of the country’s disease burden (WHO, 2016).

In addition to this, the inefficient nature of traditional cookstoves mean that a high level of fuel is required, meaning that the local ecosystem is being damaged due to the deforestation of mangroves, he said.

Mr Owusu-Takyi said tackling deforestation was an important issue for Ghana’s future because there has been a 70 per cent reduction in its forest cover in the last 40 years, partially caused by overharvesting for cooking fuels.

He said the project would provide 20 improved Ahotor fish smoking and Morrison fish frying stoves for women fish processors in the Bomigo Island in order to improve their health through reduced smoke emissions and improve their livelihoods as well as reduce fuel-wood consumption.

He said: We believe that by providing efficient cookstoves within the region, whilst providing an awareness and education programme alongside, they can make a huge difference on the lives of local women. This will be in terms of improving their health, improving their livelihoods by reducing the amount of fuel they have to purchase, and improving their surrounding environment.

The improved Ahotor Fish Smoking Oven being promoted is an improved stove technology with about 32 per cent efficiency over the existing chorkor smoker, with reduced smoke emissions and an oil collector that prevents the fish oil from falling into the open fire thereby reducing the levels of Polycyclic Aromatic Hydrocarbons (PAH) to zero making smoked fish healthier for consumption.

The high PAH levels on existing smoked fish causes cancer and other health related challenges that are harmful for human consumption, Mr Owusu-Takyi said.

He said the Ahotor oven provides opportunity for women to gain improved health benefits that helps women to have cleaner environment whiles smoking.

Mr Prosper Kpodzo, the Director of the Fisheries Commission in the Keta Municipality, urged the women of Bomigo community to appreciate the stoves and use them appropriately to ensure hygienic handling of fish and processing for consumption.

He entreated fishermen to adopt proper fishing practices and avoid light fishing that makes fish unwholesome for consumption.

Mrs Marian Tadefa-Kubabom, the Coordinator of the CFLI of the Canadian High Commission, underscored the commitment of the Canadian Government and the people of Canada, to contribute to community development in partnership with local organizations.

She said the CFLI priority areas are climate change mitigation, women empowerment and child rights, adding that High Commission is pleased with its collaboration with the ISEESs and the work being done with the participation of the Bomigo community.

Mrs Tadefa-Kubabom expressed gratitude to the community members for their efforts in the project and urged them to continue to work hard to protect their environment and adopt clean cooking solutions.

She also urged the young entrepreneurs to take the training they have received seriously to promote the deployment of clean cookstoves in the local communities.

Mr Robert Ahiadi, the Unit Committee Chairman, thanked the ISEESs and the Canadian High Commission for their support in the training of the women and the youth in the community.

He gave the assurance that the community leaders would ensure that the women utilize the stoves efficiently to reap the benefits.

The workshop was also used to recognise newly trained youth from the BYDA who have been empowered with technical and entrepreneurial skills in the construction of the improved cookstoves.

Source: Ghana News Agency

Ghana to bid Prof Allotey eternal farewell on Feb. 24

Accra� Ghana’s renowned Mathematical Physicist, Professor Francis Kofi Ampenyin Allotey, would begin his journey home at a State Service to be held on Friday, February 23, at the forecourt of the State House, in Accra.

After the pre-burial service, which would be held from 0700 hours to 1200 hours, his body would be sent to his native Saltpond in the Central Region, where a wake would be held for him at the St John the Baptist Catholic Church.

This would be followed by the burial and memorial service at 0900 hours on Saturday, at the same venue, before his interment at the Catholic Cemetery.

The final funeral rites would then follow at the St John the Baptist Catholic School Park.

State officials, family members, friends and well wishers from far and near, who would see the legend off, would then gather on Sunday, February 25, at the St John the Baptist Catholic Church to thank God for a life well-lived.

Prof Allotey passed at aged 85, on the night of November 2, 2017.

The renowned Professor was survived by four children and 20 grand children.

Ghana’s most accomplished scientist was born on 9th August 1932, at Saltpond.

He became a world authority and an instant fame with his work on Soft X-Ray Spectroscopy which established the principle widely known as the “Allotey Formalism” for which he received the Prince Philip Gold Medal Award in 1973.

From 1997-89, Prof Allotey was the King-Chavez-Parks Visiting Professor of Physics at Michigan State University in the USA.

For Africa, he founded African Institute of Mathematical Science (AIMS), which he was its President.

He was also a member of Executive Secretariat Responsible for Sensitising African Leaders on Modern Technology for development.

Prof Allotey, who was a founding fellow of the African Academy of Sciences, in 1974, became the first Ghanaian full professor of Mathematics and Head of the Department of Mathematics at the Kwame Nkrumah University of Science and Technology.

He was also the President of the Ghana Academy of Arts and Sciences and a member of a number of international scientific organisations including the International Institute of Theoretical and Applied Physics (ICTP) Scientific Council from 1996.

He was the Chairman of Board of Trustees of the Accra Institute of Technology (AIT), and the President of the Ghana Academy of Arts and Sciences (GAAS); a former Board Chairman of both the Ghana Atomic Energy Commission and the Council for Scientific and Industrial Research.

Prof Allotey also did a lot of work for the United Nations Education and Scientific Commission and many international bodies.

As the Founder and First Director of the KNUST Computer Centre, he was the first to introduce computer education into Ghana.

The Faculty Board between 1971 and 1980 elected him four times as the Dean of the Faculty of Science. During this same period, he was elected five times as a Representative of the Academic Staff. He was ultimately appointed as the Pro-Vice Chancellor of the University in 1978.

He was a staunch advocate for the socio-economic development of his ‘beloved’ Saltpond.

Source: Ghana News Agency