Hollard Ghana, an insurance group, has once again partnered with Citi FM and Citi TV on this year’s Heritage Caravan.
The group, made up of Hollard Life Assurance and Hollard Insurance Ghana, is supporting the caravan with substantial financial commitments.
According to the group, they see the initiative as one that will give a boost to local tourism in the country hence worthy of support.
Cynthia Ofori-Dwumfuo, the Group Head of Marketing and Corporate Affairs, Hollard Ghana said, “The Heritage Caravan is a remarkable initiative by Citi that aligns with our values of courageously pursuing a better way. We believe in supporting initiatives that ultimately enable a better future for us all and our country at large. Our underlining purpose is to enable people to live their best lives without worry or concern by being their insurance support system. This initiative offers us the opportunity to reinforce this message and our mantra of doing well by doing good.”
“Consequently, we are elated to be on the Caravan once again to support with a substantial financial commitment as well as engagement activities. We look forward to participants experiencing the purple brand as they tour Ghana. From Cape Coast, through Takoradi to Kumasi, Sunyani, Tamale, and back to Accra, across the beautiful country, Hollard’s got them covered.”
In addition to the financial support, Hollard Ghana will also provide a variety of souvenirs and activations for participants during the trip across the country.
This is not the first time the company is supporting Citi FM/Citi TV’s Heritage Caravan.
In 2020, the group made invaluable contributions to making the Heritage Caravan successful.
Source: Ghana Web