WaterAid to launch Fashion for Change campaign

Accra- WaterAidGhana, is set to launch ‘Fashion for Change’ campaign on Founder’s Day, September 21 in Accra to showcase the exclusive ‘Fashion for Change’ collection designed by Charlotte Prive in aid of WaterAid.

A statement from WaterAid copied to the Ghana News Agency said it had adopted the innovative campaign in partnership with Charlotte Prive, a made-in-Ghana upscale ready-to- wear women’s fashion brand, to help reach more people with safe water, sanitation and hygiene services.

The statement said Charlotte Prive had created a collection for WaterAid Ghana in which all proceeds would go to WaterAid Ghana to enable it to reach everyone everywhere.

The statement said, over six million Ghanaians lack access to safe water and 18 million lack access to improved sanitation and that the lack of water and sanitation had negative effects on all aspects of life, social status, economic opportunities and overall well-being.

For women and girls, no access to sanitation means less time spent in school, less time developing or pursuing livelihood activities, no dignity, no privacy and no safety – they often wait until dark to find a place to defecate, the statement said.

Quoting Madam Charlene Asamoah, the Programme Funding and Partnerships Manager for WaterAid Ghana, it said: “Access to Water Sanitation and Hygiene (WASH) is essential to overcoming poverty and to reach Ghana’s commitments to the sustainable development goals (SDGs).

Over the last 30 years, we have reached over 2.3 million Ghanaians with water, sanitation and hygiene services and over 900,000 with improved sanitation.

We need to do more and we can’t do it alone. We are delighted to work with such a creative and passionate Ghanaian designer who is committed to contributing his talent to ensure social justice.

Through the sale of the an exclusive collection The partnership will generate much-needed funds towards fighting for universal access to water, sanitation and hygiene, something all Ghanaians have a right to.

We are confident that shoppers will be delighted with the new collection and will encourage them all to own an item from this collection whilst contributing to improving lives across Ghana, it added.

It quoted Nana Kwame Adusei, the Creative Director of Charlotte Prive, who said: As Charlotte Prive has grown in imagination and influence, it is important that we use this influence to positively impact our community.

WaterAid inspired us to follow their lead in driving water and sanitation efforts, because every Ghanaian deserves access to clean water and sanitation, he said.

The statement said the event would be streamed live on Facebook and Instagram (@WaterAid_Ghana and @CharlottePrive).

WaterAid is an international development non-governmental organisation (NGO) whose vision is a world where everyone everywhere has access to safe water, improved sanitation and hygiene services.

Source: Ghana News Agency