Accra Vodafone Ghana, has bagged 15 prestigious awards from four separate events held over the weekend to affirm their outstanding leadership in digital innovation and technology, customer experience, and sustainability.
It was also honoured for its impactful social interventions, engaging brand and marketing campaigns.
Vodafone was honored with four key awards at the Ghana Information Technology and Telecom Awards (GITTA), a statement from Vodafone Ghana, copied to the Ghana News Agency said.
They included; the‘Esteemed Telecom CEO of the Year’, received by its Chief Executive, Mrs Patricia Obo-Nai.
Vodafone also picked the ‘Telecom Business of the Decade’, ‘Customer Experience of the Year’ and the ‘Digital Enabler of the Year awards’.
The telecommunication company, at the fourth edition of the “Sustainability and Social Impact (SSI) Awards”, also picked seven awards including ‘Best COVID-19 Health Care Response Initiative’, ‘Innovative Project of the Year’ (Birthday Stars and 3-Belt Homecoming), and ‘Best Employee Volunteering Initiatives’.
Others were ‘Best Company in Project Eradicating Streetism’ and ‘SSI Project of the Year’ (Health).
Mrs Obo-Nai received the SSI STEM Leadership Award and Mr Amaris Nana Adjei Perbi, Head of Vodafone Foundation, was named ‘SSI Emerging Personality of the Year’.
In further recognition of their brand, The Chartered Institute of Marketing also awarded Vodafone the Above-The-Line Commercial of the Year for its 2 Moorch Data campaign, and Below-The-Line Commercial of the Year for its 4G Vodafone’s multiple award winning ‘Healthline’ TV Programme was also adjudged TV Programme of the Year.
To climax the weekend, the National Communications Awards crowned Vodafone Ghana’s CEO, as the ‘Telecommunications Personality of the Year’.
Mrs Obo-Nai thanked customers, staff and stakeholders, adding: “It is truly a great honour to receive 15 esteemed awards. We are thrilled and excited about this achievement.
On behalf of the leadership and management of Vodafone Ghana, we say ‘thank you’ to our cherished customers and dedicated staff for making this possible.
“We will continue to invest heavily in our network, the communities and in initiatives that transform businesses and enrich the lives of our customers.”
“It is worth noting that in addition to being named ‘The Telecom CEO of the Year’ and ‘Telecom Personality of the Year’, Vodafone Ghana Chief Executive is making notable international thought leadership impact, in the areas of Gender, Science Technology Engineering and Mathematics (STEM), the Digital Future, Youth and Future Skills, Maternal Health, Telecoms Industry, Financial Inclusion and Combating COVID-19,” she added.
The statement said some of the initiatives that won the brand the awards, were the introduction of interventions like the digital customer-engaging channels like TOBI, (an artificial intelligent powered chatbot) that enabled customers to interact and connect with the brand with much convenience and ease.
TOBi has presence across Vodafone’s digital channels including; My Vodafone App, Facebook Messenger, Corporate Website and WhatsApp.
Through the Vodafone Ghana Foundation, the Telco also introduced numerous initiatives that transformed lives across the country.
One of them was the Vodafone Healthline Call Centre, which was activated during the pandemic to empower Ghanaians with accurate COVID-19 information and refer suspected cases to the Rapid Response Team (RRT).
The Foundation also collaborated with the Ark Foundation to establish a transit shelter for victims of domestic abuse.
This initiative was funded by Vodafone employees and supported by the Vodafone Foundation.
Vodafone’s comprehensive COVID-19 response plan undoubtedly placed the Telco at the forefront of organisations helping the country in the fight, providing remarkable support to the Government of Ghana in the fighting the pandemic, the statement said.
Source: Ghana News Agency