TOURISM MINISTER-DESIGNATE SAYS WILL AGGRESSIVELY PROMOTE GHANA

Catherine Abelema Afeku, Ghana’s Minister-designate of Tourism, Culture and Creative Arts, has told Parliament that she will aggressively promote a unique Ghanaian brand of tourism locally and internationally in order to re-ignite interest in the country’s tourism sector.

That will increase the country’s tourism revenues which currently ranked as the fourth largest source of foreign exchange earnings for the country, she said here Monday when addressing the Parliamentary Appointments Committee during vetting of her appointment.

Afeku said if approved, she would ensure that the Ministry would collaborate with other ministries and the private sector to rehabilitate tourism infrastructure in the country, including road networks to tourist sites to boost domestic and foreign patronage.

Afeku, who is the Member of Parliament for Evalue/Gwira/Ajomoro in Ghana’s Western Region (Province), said the Ministry would collaborate with the National Commission for Civic Education to re-orient citizens on the unique Ghanaian cultural values so that Ghanaians would continue to exhibit their hospitable nature to foreign tourists.

Noting that Ghana’s tourism industry was competing with other African countries such as Senegal, Kenya, Tanzania and Rwanda for tourists, she said the Ministry would embark on aggressive marketing of its tourism sites to the international community.

The Ministry would activate the Single Window Platform where all tourism sites in the country would be captured on a technological database ”so that with just a press of a button, you can have access to tourist sites in the country”.

Source: NAM NEWS NETWORK