Ogilvy Africa names new Regional Creative Director in leadership changes

A statement from Ogilvy said Mr Wild would take over from Mr Joao Espirito Santo, who is moving back to Portugal for a new assignment.

In his new role, Mr Wild would be expected to spearhead the Pan-African agency’s quest to deliver award-winning and effective communication work for clients in line with growing demand for strategic communications services especially by global multinational brands in Africa.

While announcing the appointment, Ogilvy Africa Chief Executive Officer (CEO) Mathieu Plassard said, We are delighted and honoured to welcome Mr Brett Wild to Ogilvy Africa at a time when the agency is going through a period of renewed creative growth and integrated communications delivery for Pan-African clients.

The CEO said Ogilvy Africa has picked Wild as the new Regional Creative Director because of his global creative work experience as well as his exposure to transformative communication.

This is critical for us as we lead the market into offering more integrated communication campaigns to our clients, Mr Plassard said.

Mr Wild has over 30 years’ experience in the advertising industry and is described as having the right mix of insight, humour and gumption that is only found in true leaders of the industry.

Mr Wild has previously worked at Ogilvy and Mather in Johannesburg as an Art and Creative Director.

He has also worked at Hunt Lascaris, Saatchi and Saatchi South Africa, Saatchi and Saatchi Singapore, Hammersmith and Elephant Productions, and Avatar (Digital Agency).

At Saatchi and Saatchi South Africa, he won numerous accolades and awards including extensive Loeries and Cannes Golds, and at Saatchi and Saatchi Singapore, he mentored agencies in Hong Kong, Malaysia, Thailand and Vietnam, and took the Singapore office to the top three in the network.

Source: Ghana News Agency