Nestle premieres Maggi ‘Yelo PAppA’ series in Accra
Accra- Nestle Ghana, has premiered in Accra the brand Maggi ‘Yelo PAppA’, a unique online nutrition education series to celebrate African cuisine and promote healthy lifestyle.
The series, which is a 13-week programme, would at the end, highlights the challenges facing the modern Africa women in terms of balancing between providing nutritious and healthy food for their family and the demands of a modern life.
The Maggi Yelo Peppe series, have five leading characters drawn from five countries from Central, and West Africa with Ghana’s Madam Anita Erskine, a television, radio and online personality, playing a leading role.
Madam Anita Erskine, who is a cast of the Yelo PAppA series said prior to the series, she had not paid attention to how much salt, sugar or oil to use when cooking, adding that, As a mother, these series helped me to do that, and to teach my kids how to do same.
Speaking at the premiere, Madam Bridget Oswell-Donkor, Nestle Category Development Manager said, proper nutrition was key to the health and wellbeing of the people, adding that, However, this is not the case in many circumstances in Central and West Africa Region, where undernutrition and micronutrient deficiency is a concern.
The brand Maggi, she explained had been inspiring many women to use local ingredients to cook healthy and tasty meals for their families through its highly successful nutrition roadshows.
She added that with the Yelo PAppA series, Maggi partnered Google’s YouTube and collaborated with Ghanaian award-winning film director and writer, Shirley Frimpong-Manso, to bring to the Central and West African audience, the rich video content.
The series, she noted, adopted a new and innovative way to connect with modern consumers who are increasingly active on social media, affirming that healthy cooking could be exciting without having to compromise on taste.
Madam Oswell-Donkor said ‘Yelo PAppA’ was also an expression of the four Maggi ‘simply good’ commitments, which focused more on the use of familiar and common ingredients; to improve the nutritional profile of its products, working on salt and sodium reduction, in addition to the fortification of iron.
The rest were to create more value for the society and the community by increasing local sourcing and contributing to the local economy; and to raise awareness and contribute to nutrition education about healthy lifestyles, cooking and diets.
The weekly programme, which is available on the Maggi YouTube channel seeks to offer viewers extra content such as beloved African recipes with a health twist, lifestyles discussions and nutrition tips created in collaboration with some of the best regional food influencers and Nestle Nutritionists.
Mr Dominique Allier, the Business Executive Officer for Culinary at Nestle Central and West Africa said, Maggi is committed to promote healthy homemade cooking with local and familiar ingredients.
He said the company aimed at connecting with more than 10 million people on the importance of eating nutritious diets, adopting healthy lifestyle and maintaining a sense of wellbeing.
Source: Ghana News Agency