Engen Ghana makes strides in OMC market share

Accra- Engen Ghana Limited, one of the leading players in the petroleum downstream sector has opened its 23rd filling stations at Ayikai Doblo, a suburb of Amasaman in the Ga West Municipality in the Greater Accra Region.

Mr Henry Akwaboah, Managing Director, Engen Ghana, said the opening of the new station affirms the brand’s products and professional operations in the Ghanaian downstream Oil Marketing Companies (OMC) in fulfillment of the company’s commitment to becoming the Oil Company of Choice in Ghana.

He said the new service station was the first after Mocoh Ghana Limited completed a transaction with Engen Holdings (Pty) Limited to acquire 100 per cent of the shares of Engen Ghana Limited in March this year.

Mocoh Ghana is an affiliate of Reston Energy, a Ghanaian petroleum company (55 per cent) and the Mocoh Group (45 per cent).

Opening the new station Mr Akwaboah, told the Ghana News Agency in an interview that the latest addition to the network will ensure that the growing customers within the catchment area were served with the new brand identity and services.

He said Engen’s mission was to act more responsibly by ensuring that the right skills are set for forecourt staff. With the right skills and knowledge, customers will be better served at Engen station and have value for money spent on fuel and lubricants.

Mr Akawboah said as an international brand, Engen goes the extra mile to produce only the best fuel and lubricants, stressing that at Engen Ghana the way we do business is inextricably linked to our Values – Integrity, Ownership, Team Work, Empowerment and Performance.

These Values underpin our day to day operations as a responsible corporate citizen in every territory in which we operate. We view sustainability as an integral part of our business operations, recognising that People, Planet and Profit together form the foundation of Engen’s long-term growth and success.

Mr Akwaboah said ENGEN Ghana continued to ensure a standardized integrated system to manage Health, Safety, Environment and Quality (HSEQ) at all its sites of operation.

On notable achievements for 2015, the Engen Ghana Managing Director, noted that the Company appointed Samir Engineering and Trading Company Limited (SETL) Quantum Petroleum, as the official distributor of Engen’s full range of lubricants in the country.

He explained that Samir Engineering had an extensive market presence, and a dedicated marketing arm, and was in a strong position to deliver excellent service to customers.

He said Engen Ghana has also launched an online tool that makes real-time recommendations on the best possible lubricating oil for a customer’s make and model of vehicle.

The tool provided marketing and strategic support for Engen Lubricants, which enabled customers to search through an international database of automotive manufacturers.

On the impact of the deregulation of OMCs operations, Mr Akwaboah noted that the price volatility put a lot of pressure on OMCs as the fortnight price review makes it extremely difficult to hold stock.

Nana Ama Larbie, Retail & Property Development Manager, at Engen said the Engen Dynamic Diesel and Primax Super have been purposely produced with the vehicle engines in mind to protect, clean and maintain the engine. This is available at all Engen Service Stations across the country.

At Engen, we are committed to selling high quality fuels and lubricants to our customers and the consuming public.

We are mindful of the harmful effects of low-quality fuels on vehicles, equipment and the environment hence, our supply and distribution processes ensure quality assurance right from the loading depot until delivery at our service stations and bulk consumer facilities, Nana Larbie stated.

She noted that Engen has adopted the right balance between environmental performance, social equity, and financial prosperity in all their decisions and activities.

Source: Ghana News Agency