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Black Sherif joins YouTube’s ‘Artist On The Rise’ initiative

Global music video streaming platform, YouTube has picked Ghanaian fast-rising rapper, Black Sherif to be part of its Artist On The Rise initiative.The rapper took to his Twitter account today to announce the development.Black Sherif had earlier won th...

Global music video streaming platform, YouTube has picked Ghanaian fast-rising rapper, Black Sherif to be part of its Artist On The Rise initiative.

The rapper took to his Twitter account today to announce the development.

Black Sherif had earlier won the hearts of netizens with the music video to his street jam, ‘Kweku The Traveller’ song which has so far amassed over 2 million views on YouTube.

YouTube’s Artist on The Rise initiative is focused on “breaking artists, and amplifying music’s most compelling up-and-comers.”

According to the video streaming platform, they have “partnered with a truly special group of Artists who, through the global reach of our platform, have creatively shared their unique stories and connected with new fans around the world.”

YouTube indicates that one of the aims of this initiative is to “celebrate the diversity and vibrancy” of the platform and also “help creators and artists find their fans.”

The U.S. based company chooses the Artist on the Rise at their discretion.

Artist on the Rise: Showcases a new music video from an emerging music artist, “there’s no application process.”

But “all emerging artists from any geographical location and all creators with over 1,000 subscribers from any geographical location are automatically eligible in the United States. Local creators and artists are eligible in other countries/regions.

“We consider various factors to identify emerging talent. View count, watch time growth, and how frequently videos are uploaded are some of the factors we look at. YouTube’s systems and teams review selections based on these metrics.”

Source: Modern Ghana

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