Base Element and TLB (Ghana) announce strategic partnership

Accra- Base Element, a European digital agency and TLB, a Ghana based marketing agency, have entered into a strategic partnership agreement to offer digital marketing and digital transformation services to the African Market.

The partnership offers brands the advantage of Base Element’s holistic approach and expertise in integrated digital marketing coupled with TLB’s in-depth understanding of the Ghana and Africa regional market.

“The mobile phone is much more than a device for Africans. It is their primary communication device but also the primary connector to the world via internet access.

This presents brands with the unique opportunity to digitally enhance the customer experience of the consumer,” Alex Abbiew, Deputy Lead Strategist and Co-Founder of TLB, commented.

The growing mobile ecosystem in Africa affords companies the ability to reach consumers through various touchpoints at the moments that most influence their purchasing decisions.

With TLB we share a customer centric philosophy to marketing and our partnership will benefit those brands looking to evolve their digital marketing strategy.” Antonis Neocleous, Director and Co-Founder of Base Element.

Base Element is a dynamic, fast-growing digital agency with presence in several European cities.

Established in 2011, the company has worked in a range of industries across the spectrum of marketing, communications and technology, with European and global clients including Rio Tinto, Microsoft, IKOS Resorts and MTN Telecoms.

TLB Ltd is a full-service agency run by a team of experienced, committed and ambitious Professionals in the fields of marketing, communications and behaviour change communications (BCC).

They are experts in building brands across various industries including, but not limited to telecommunications, banking, petroleum and fast-moving consumables.

Source: Ghana News Agency